IBM and The All England Lawn Tennis Club have announced a new feature, ‘Catch Me Up,’ for the Wimbledon digital experience. Leveraging IBM’s watsonx AI platform, this feature aims to keep fans updated on the world’s leading players with AI-generated stories and analysis.
Overview of ‘Catch Me Up’ Feature
- Functionality:
- Provides pre and post-match player cards
- AI-generated player stories and analysis available via wimbledon.com and the Wimbledon 2024 App
- Personalization:
- Content tailored based on user preferences, location, and myWimbledon profile
- Includes favorite player updates and personalized content
Pre-Match and Post-Match Content
- Pre-Match Features:
- Analysis of recent performance
- Predictions on likelihood to win
- Post-Match Features:
- Key statistics and highlights
- Longer-form daily summaries of play
AI Technology and Development
- AI Integration:
- Built using IBM’s Granite LLM on the watsonx platform
- Trained on Wimbledon’s editorial style, monitored by the All England Club
- Enhanced Coverage:
- Coverage includes wheelchair events and a broader range of matches
- Enhanced IBM Slamtracker for detailed match previews and reviews
Fan Engagement and Market Research
- Research Insights:
- 55% of global tennis fans view AI positively in sports
- Fans prioritize real-time updates (36%), personalized content (31%), and unique insights (30%)
- Multi-Device Usage:
- 31% of fans use multiple devices for more information, watching multiple matches, and interacting with other fans
- 47% engage with additional tennis content daily or weekly
Statements from Key Figures
- Chris Clements, All England Club:
- Emphasizes quality digital experience and personalized content for fans
- Highlights the scalability and personalized nature of the ‘Catch Me Up’ feature
- Jonathan Adashek, IBM:
- Stresses the impact of generative AI on storytelling and fan engagement
- Notes IBM’s 35-year partnership with Wimbledon in enhancing fan experiences
Survey Highlights
- Positive Impact of Technology:
- 60% of fans believe technology will enhance fan engagement
- 75% see benefits in training, game strategy, and coaching
- Multi-Device Trends:
- 24% of fans use two devices, with some using three or more
- Reasons include obtaining more information, watching multiple matches, and fan interaction
- UK Sports Fans Insights:
- 20% use two devices while watching sports
- High multi-tasking and information-seeking behavior
The ‘Catch Me Up’ feature by IBM and Wimbledon, powered by watsonx AI, promises to revolutionize the fan experience by providing personalized, real-time updates and insights. This innovative approach aims to enhance global engagement and offer fans a richer, more interactive digital experience during The Championships.