Bridgeline Digital, Inc., a global leader in AI-powered marketing technology, has announced the successful launch of its highly anticipated HawkSearch “Athena” update. This update introduces GenAI-powered “Smart Responses,” designed to drive engagement and revenue growth for businesses utilizing HawkSearch.
1. Overview of Athena Release
- Athena release includes GenAI-powered Smart Responses.
- Now generally available (GA) for the public.
- Enhances conversions for eCommerce customers with dynamic, conversational dialogues.
2. GenAI Smart Responses Features
- Provides personalized online sales assistant experience.
- Summarizes and compares product features in search results.
- Example: Summarizes fabrics for “linen summer dresses for vacation” on fashion eCommerce sites.
- Boosts user engagement and helps users find what they need quickly.
3. Statements from Bridgeline Digital Executives
- John Murcott, EVP of Product & Strategy: Athena release complements existing RAG (Retrieval-augmented Generation) eCommerce search.
- Ari Kahn, CEO: Athena release reinforces commitment to AI innovation, aiming to increase site revenue through GenAI capabilities.
4. Impact on eCommerce
- Smart Responses enhance user experience by providing accurate, personalized answers and summaries.
- Encourages quick and confident purchasing decisions.
- Potential to significantly boost eCommerce site revenue through improved customer engagement.
5. Technical Advancements
- Integration of state-of-the-art GenAI technology.
- Focus on delivering accurate, personalized content for every unique query.
- Enhances existing search functionalities with advanced AI-driven insights.
6. Availability and Accessibility
- Athena update is now generally available to all users.
- Designed to seamlessly integrate with existing HawkSearch functionalities.
Bridgeline Digital’s launch of the HawkSearch Athena update marks a significant advancement in eCommerce search technology. By introducing GenAI-powered Smart Responses, the update enhances user engagement and boosts revenue for businesses through personalized, conversational search interactions. This innovation underscores Bridgeline Digital’s commitment to leveraging AI technology to drive growth and improve customer experiences in the digital marketplace.