Gain, a deeptech startup building AI Employees for hire, has stepped out of stealth mode with a $12 million seed round led by The Garage, alongside BlueRed Partners and Bazan Group. The startup aims to revolutionize procurement by deploying autonomous AI workers capable of managing the full lifecycle of procurement and operational workflows—from category strategy and sourcing to contract execution, transaction processing, and exception management.
The timing couldn’t be better. Global supply chains remain volatile, with geopolitical tensions and trade disruptions making procurement increasingly complex. In industries with long-tail spend—retail, CPG, energy, and chemicals—hundreds of small, low-value purchases often slip through the cracks, quietly inflating costs. While early AI tools can automate routine negotiations, they rarely tackle unstructured cases requiring nuanced human judgment, regulatory oversight, or cultural context.
Gain’s solution, however, goes far beyond simple automation. Its AI Employees operate as dependable teammates, fully autonomous but with optional human oversight, and are tailored to each customer’s environment. The platform integrates with ERP, productivity, collaboration, and procurement systems while maintaining enterprise-grade security and compliance.
“We’ve gained unique experience supporting customer- and vendor-facing agentic solutions that drive revenue, and we see Gain as a key standout in this space,” said Eyal Radler, Managing Partner at The Garage. “They are disrupting the traditional SaaS pay-per-seat model with a pay-per-outcome approach, building proprietary data sets, and creating a durable long-term edge.”
Yishai Klein, Managing Partner at BlueRed Partners, emphasized Gain’s potential in APAC: “Gain provides a disruptive and visionary solution for tackling complex procurement processes across multiple industries. Their leadership team is extremely impressive, and we’re excited to support their regional expansion.”
Pilot programs are already underway. Bazan Group and Tempo Beer Industries are testing Gain’s AI Employees. Tempo CEO Daniel Beer noted, “Joining forces with Gain to pioneer AI Employees in procurement is a natural next step in driving innovation. Seeing AI Employees like Natalie and Bob become part of the team is fascinating.”
Gain’s AI Employees currently include:
- Natalie – Category Strategy + Negotiation Expert, handling multi-supplier strategies and complex negotiations.
- Bob – Tactical Buyer, managing contracts, approvals, ERP updates, and routine transactions.
Founder and CEO Michael Gabay, formerly of advanced retail automation platform Trigo, explains: “Basic automation can’t handle procurement’s uncertainty and complexity. Our AI Employees outperform even 20-year veterans by tackling work that would otherwise go undone, delivering measurable ROI without replacing jobs.”
The $12 million seed will fund R&D for new AI Employees, expand product teams, and support business growth across the U.S. and Europe, signaling a bold move toward the next generation of AI-driven enterprise workflows.
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