1. How was the storytelling aspect of Jurassic World Rebirth integrated into the user journey on prezzeemagicalmoments.com?
The story was everything for us. From the moment someone lands on prezzeemagicalmoments.com, they’re stepping into the Jurassic World universe. We wanted each person to feel like they had a part to play in the narrative.
Once they submit their name and photo, they’re recruited into a mission led by Zora Bennett. That kicks off a fully customized journey: a mission briefing video that addresses them directly, a personalized ID pass, and a digital “research deck” with intel about dinosaurs they’ve been assigned to relocate. We treated every detail as an opportunity to deepen the story, to make it feel cinematic—but personal.
2. Can you walk us through how the AI technology powers the immersive experience from mission briefing to user personalization?
There’s a lot happening behind the scenes, and AI makes it possible. As soon as a user submits their details: name, photo, location, message, our platform generates a custom video briefing, where Zora Bennett refers to them by name and outlines their role in the mission.
We use a mix of video compositing, dynamic content assembly and AI-generated voiceovers to deliver a completely unique experience within seconds. It’s not just one video template with a name dropped in. It’s a layered, interactive environment tailored to that individual. It allows us to scale what feels like a one-on-one cinematic moment to thousands of users, all without sacrificing quality.
3. What kind of audience engagement have you seen so far? Are there early data points or feedback that surprised you?
We saw a huge, genuinely delighted response, thousands in the first few days. Families, film fans and creators across age groups were posting full videos, tagging friends and putting their own spin on the mission. That people lingered to explore mission dossiers, ID passes and species files showed Jurassic World Rebirth let us build a magical world people wanted to inhabit, not just a moment to scroll past.
4. What role does this initiative play in future marketing and customer loyalty strategies?
This campaign is a clear signal of where we’re headed. At Prezzee, we’re constantly looking for ways to turn gifting into something more meaningful, and this partnership showed how far we can push that idea.
By embedding gifting into a story and making the user the star, we create a stronger emotional connection. That kind of engagement drives loyalty, not just because the experience is memorable, but because it makes the act of giving feel personal and fun. Going forward, we see experiences like this playing a bigger role in how we show up for customers, combining entertainment, emotion, and technology.
5. How do you envision the evolution of gifting combining immersive storytelling, personalization, and real-time experiences?
Gifting is already evolving from a transactional moment into something more thoughtful, and I think storytelling and personalization are the next big frontier. We’re moving toward a world where sending a gift includes sending an experience alongside it. That could be a story, a message, a shared moment, something that reflects the relationship between two people.
With AI and real-time creative tools, we can make those moments feel special at scale. In the future, I think we’ll see more campaigns where gifting is part of a larger story, something that unfolds, evolves, or even invites a response. It becomes more interactive, more emotional, and ultimately more human.
6. What learnings from this campaign will you carry forward into future brand or platform activations?
There are a few clear takeaways. First, the experience needs to be seamless. One of the reasons this campaign worked is because it took less than a minute for someone to jump in and start exploring. That ease of access matters.
Second, when you invite people to play a role in a story, they engage more deeply. It’s one thing to watch content; it’s another to be part of it. That kind of involvement creates stronger memories and more willingness to share.
And finally, partnerships really matter. Working with Universal gave us a rich, familiar world to build from, and their team brought incredible creative energy to the table. That kind of alignment makes all the difference. We’re definitely looking to replicate that magic in future collaborations.
- About David Christie
- About Prezzee
David Christie is Prezzee’s Deputy CEO and Chief Growth Officer and has been with Prezzee for four years. He is a seasoned leader in digital innovation and customer experience, currently serving at Prezzee, a global digital gift card platform revolutionizing the way people give and receive. David oversees the growth of strategic partnerships, retail partnerships and global marketing of our brand
Over the past 20 years, David has served as a Senior Executive in London, Russia and New York at Renaissance Capital Bank, Deutsche Bank and Simmons & Simmons Lawyers; and in Australia at Minter Ellison Lawyers.
David holds a Master of Laws from Edinburgh University and a Bachelor of Laws from the University of Canberra.
Prezzee is a global digital gifting platform founded in Australia in 2014, offering personalized eGift cards and virtual accounts for consumers and businesses. The platform allows users to buy, send, and store digital gift cards from a wide range of retail brands, with options for customization including video messages and photos. For businesses, Prezzee provides solutions for corporate gifting, employee rewards, and customer incentives, supporting gifting at scale through various platforms and APIs.
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