OnviSource is expanding its global footprint with a new strategic partnership in South Africa, teaming up with Square Root Data Analytics to sharpen enterprise visibility into customer experience, workforce behavior, and operational processes.
The collaboration merges Square Root’s business intelligence expertise with OnviSource’s AI-powered interaction analytics—think multichannel call monitoring, desktop behavior tracking, and customer touchpoint analysis. The goal? To give enterprises a richer, real-time picture of how employees and customers actually interact across channels, beyond just spreadsheets and dashboards.
While most analytics platforms stop at structured data, OnviSource digs deeper into conversations, screens, and workflows, turning what was once “dark data” into measurable performance insights. By marrying this with Square Root’s precision analytics and local market know-how, South African companies can transform raw interaction data into actionable strategies—whether it’s boosting service quality, refining workflows, or spotting bottlenecks before they escalate.
This move also reflects a broader industry shift: customer experience management is no longer just about tracking satisfaction surveys or NPS scores. Companies are demanding holistic views that combine customer journeys with employee behavior. Rival solutions from giants like NICE, Verint, and Genesys are pushing in a similar direction, but OnviSource’s angle—tying multichannel analytics with desktop activity—is a differentiator worth watching.
For South African enterprises navigating digital transformation, the timing is notable. AI-driven analytics are becoming table stakes, and this partnership could accelerate adoption by offering a ready-made bridge between raw interaction data and executive decision-making. Whether it becomes a serious contender against global heavyweights will depend on execution—but the promise is clear: a unified, real-time lens on business operations.
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