Media sales is about to get a lot less manual. Futuri has rolled out a sweeping AI upgrade to TopLine, its sales intelligence system used by broadcasters worldwide. The new version integrates directly into CRMs like Salesforce and HubSpot, promising to slash prep time and help sales execs close deals faster.
From Data to Deals—Without Leaving the CRM
Historically, sales teams have juggled a half-dozen research tools to pull market insights, build decks, and hunt for ad funding opportunities. TopLine’s new Agentic AI aims to kill that bottleneck by doing all of it directly inside the CRM reps already live in daily.
The new features include:
- Direct Salesforce + HubSpot sync – Pull TopLine insights right into existing workflows.
- Automatic personality + digital research – AI builds instant profiles of prospects and their markets.
- AI-designed presentations – Client-ready, data-backed slides in minutes.
- Pre-built broadcast + digital schedules – Campaign proposals that sellers can quickly customize.
- Co-Op Opportunity Finder – Surfaces hidden funding sources to close more deals.
- Trend + growth spotting – Identifies emerging business opportunities before the competition.
Think of it as a research assistant, analyst, and PowerPoint designer rolled into one AI agent, embedded where salespeople already spend their time.
“Minutes Instead of Days”
“TopLine has always been about giving broadcasters a competitive edge,” said Kathy Eagle, VP/GM of TopLine at Futuri. “We’ve built AI models that deliver research, creative, and campaign proposals in minutes instead of days. This empowers sellers to build trust faster, present smarter, and close more.”
That’s not just sales spin. In industries like broadcasting—where ad dollars are shifting toward digital and sales cycles are tightening—speed can be the difference between a closed deal and a missed opportunity.
Why It Matters
Futuri’s move reflects a broader trend: AI is rapidly being embedded into CRMs to automate grunt work and free up time for relationship-building. Salesforce has been touting Einstein GPT; HubSpot is layering in AI assistants; and now TopLine is carving out its niche by focusing specifically on media sales intelligence.
The promise here is that broadcasters, often stretched thin in competitive ad markets, can shorten sales cycles, increase win rates, and uncover new revenue streams without hiring armies of analysts.
The Bottom Line
For sales executives, the upgrade means less time toggling between tabs and more time in front of clients. For broadcasters, it means a better shot at capturing ad dollars in a market where margins are razor-thin.
Futuri is betting that by marrying CRM workflows with AI-driven sales intelligence, TopLine will become less of a “tool” and more of a revenue engine.
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