Ironclad, the fast-growing contract lifecycle management (CLM) platform, has turned to Gong’s Revenue AI to tackle a problem many scaling SaaS companies face: increasingly complex renewals and sales processes. The partnership has already delivered tangible results—10,000 hours saved across revenue teams, faster onboarding, and improved forecasting.
Growing Pains Meet AI Fixes
Ironclad recently doubled the size of its customer account sales team, but with that expansion came headaches: longer renewal cycles, onboarding bottlenecks, and a lack of visibility into customer health. Enter Gong.
By embedding Gong across its go-to-market organization, Ironclad now has a unified view of pipeline health, engagement data, and forecasting inputs. The system automates workflows, reinforces best practices, and connects disparate data sources across the tech stack—helping sales reps, customer success, and account executives work from the same playbook.
Ironclad’s Chief Sales Officer Dallas Stonhaus says the decision to expand Gong wasn’t just tactical—it was strategic. “Being an AI-forward company, we knew we needed an AI-forward partner. Implementing Gong has been key to giving our teams the speed, understanding, and efficiencies they need to hit ambitious growth objectives.”
Why Gong Won
Ironclad evaluated other platforms but picked Gong for its market-leading AI features, deep integrations, and new innovations like deal-level forecasting. The company also highlighted Gong’s role in supporting its “Visualize Value Selling” methodology with built-in coaching and analytics.
Measurable Impact
So far, Ironclad credits Gong with:
- 10,000+ hours saved through automation and streamlined processes
- Faster ramp times for sales and CS hires
- More accurate forecasting via real-time pipeline visibility
- Improved coaching to reinforce new sales methodologies
Gong’s CMO Emily He framed it as a shift from reactive to proactive revenue management: “Ironclad shows how AI can turn revenue teams from reactive to proactive – and improve their results in the process.”
Bigger Picture
This move underscores a trend: enterprise SaaS companies are increasingly leaning on AI to tame complexity in sales, customer success, and forecasting. Competitors like Clari and People.ai play in the same space, but Gong’s blend of forecasting, coaching, and deep engagement analytics gives it a competitive edge.
For Ironclad, which is scaling fast in the red-hot CLM market, the partnership with Gong is about more than shaving hours—it’s about sustaining growth, tightening renewals, and staying ahead in an AI-driven sales landscape.
Power Tomorrow’s Intelligence — Build It with TechEdgeAI
