Despite the dominance of digital distribution, music rightsholders still struggle to unlock their full audience potential. While tracks are pushed to platforms, the deeper, always-on community engagement that powers cultural momentum often goes untapped. Recognizing this gap, RHEI, a leading AI company focused on amplifying human creativity, has launched Made for Music—the first fully managed AI solution purpose-built to align music IP strategies with business growth. Now available to enterprise customers, Made for Music is already delivering massive results, helping partners like Symphonic Distribution, MNRK, and Lyrical Lemonade achieve up to 291% revenue growth through AI-powered fan engagement and content performance.
The Challenge: Traditional Strategies Miss the Mark
Most labels and distributors focus on content activation over audience cultivation. They lack a persistent presence in the digital spaces where fans gather and trends originate. As a result, music companies often fall into reactive cycles—responding to trends instead of leading them, leaving behind superfans, niche audiences, and untapped revenue streams.
The Solution: Made for Music by RHEI
Made for Music addresses these challenges head-on, delivering an enterprise-grade, AI-powered platform that enables music companies to scale content, deepen fan engagement, and grow revenue—all in sync with their strategic goals.
Benefits:
- Unlock Value from Catalogs: Discover and amplify overlooked assets to drive new trends and monetization.
- Design Audience-First Channels: AI crafts fan-centric content strategies to expand reach and build loyalty.
- Scale Fan Communities: Manage and engage audiences in real time, rewarding superfans and surfacing top engagement patterns.
- Automate Metadata Creation: Generate compelling titles, thumbnails, and descriptions with speed and precision.
- Maximize Revenue: Deploy personalized AI agents to test and optimize monetization strategies for superior content performance.
“With RHEI’s solutions, labels and artists can transcend traditional content strategies and unlock exponential scale and personalization,” said Shahrzad Rafati, CEO of RHEI.
Early Impact: Driving Measurable Results at Scale
The results from early partners speak for themselves:
- 291% Increase in Monthly Revenue: AI optimization drove massive growth for niche-focused music content.
- 3.7x More Views Per Viewer: Fan-first strategies foster deeper engagement and habitual viewership.
- Tens of Billions of Views Generated: Made for Music drastically expanded artist reach across genres.
These metrics highlight the transformative impact of pairing AI-driven insight with human creativity to scale content creation and community-building.
Partner Success Stories: Symphonic and MNRK
“RHEI’s solutions are helping us scale in new ways, enhancing how we connect music with audiences across digital platforms,” said Jorge Brea, CEO of Symphonic.
“By pairing their tech and deep expertise with our own, we’re seeing more discovery, engagement, and growth.”
“We signed on with RHEI to boost visibility, engagement, and growth for our artists,” said Brandon Squar, SVP at MNRK Music Group.
“This partnership lets us push creative boundaries while ensuring our artists connect with fans authentically.”
What Powers Made for Music?
RHEI’s success is built on two decades of industry data and deep expertise in machine learning, AI, and content strategy. Its personalized, proactive agents are trained on real-world scenarios and fine-tuned to support creative teams—not replace them.
These AI agents handle everything from audience targeting and content optimization to community engagement and monetization strategies, liberating human teams to focus on vision and creativity.
“Our agents are useful because we know the music industry inside out,” said Rafati. “We’re enabling our clients to lead the next era of augmented creativity—where AI doesn’t just assist but drives strategic growth.
Made for Music is a game-changing solution for music companies aiming to harness the full value of their IP and audience potential. By building sustainable fan communities, discovering hidden content gems, and accelerating monetization through smart, responsive AI, RHEI is helping rightsholders move from reactive to proactive digital leadership.
In a world where content is abundant but connection is rare, Made for Music turns passive distribution into active, engaged cultural presence—unlocking growth and creative freedom at scale.
