Zeta Global, the AI-Powered Marketing Cloud, has launched the Zeta Economic Index (ZEI), a revolutionary indicator of the US economy’s state. Leveraging Zeta’s proprietary data and cutting-edge Generative AI technology, the ZEI analyzes consumer behavior to assess and forecast economic trends.
Zeta’s Data Cloud and Predictive Analytics:
- Foundation: Since 2018, Zeta’s Data Cloud has provided AI-driven intelligence to leading enterprises.
- Purpose: Understand drivers of consumer behavior and opportunities for growth and retention.
- ZEI’s Contribution: Enhances real-time understanding of macroeconomic landscape.
Unique Technologies and Tools Utilized by ZEI:
- Identity Graph: Includes over 240 million US adults.
- Intelligence Graph: Encompasses trillions of behavioral signals across various elements.
- Generative AI Agents:
- Synthesize real-time intelligence into index scores across eight verticals (automotive, dining, entertainment, financial services, healthcare, retail, technology, and travel).
- Create custom analyses of the ZEI.
Core Indices of the ZEI:
- Economic Index Score:
- Definition: Combined, weighted score of key parameters reflecting US economic health based on consumer activities.
- Relevance: Indicates overall health of the US economy; a higher score suggests a positive economic outlook.
- Economic Stability Index:
- Definition: Predicted quarterly stability score reflecting the US population’s ability to withstand economic downturns.
- Relevance: Indicates the resilience of people in the US to economic fluctuations; a high score suggests strong economic stability.
June 2024 Zeta Economic Index Results:
- Resilience and Stability: Despite global and domestic volatility, the US economy showed resilience in June 2024.
- Economic Index Score: Increased by 0.5% to 66.0, indicating active economic activity.
- Economic Stability Index: Increased by 0.3% to 66.1, indicating stable economic conditions.
- Contributing Factors: Higher inflation, commercial real estate issues, financial sector stress, and geopolitical factors.
- Disclaimer: ZEI is provided as a free service and should not be considered investment advice.
The Zeta Economic Index (ZEI) offers a groundbreaking approach to understanding the US economy by leveraging AI-driven insights into consumer behavior. With its real-time analysis and predictive capabilities, ZEI is poised to become an essential tool for gauging economic health and stability.