FullThrottle Technologies, LLC introduces Audience Planner fueled by Generative AI, revolutionizing audience targeting in marketing. This innovative tool harnesses first-party data to craft precise audience plans, aligning with McKinsey’s projections of significant productivity gains in marketing through Generative AI.
- Generative AI Revolution:
- McKinsey forecasts substantial global productivity gains from Generative AI.
- Marketing productivity expected to increase by five to 15 percent with Generative AI.
- Audience Planner Features:
- Simplified Audience Creation: Users input business goals, and the platform generates draft audience plans instantly.
- Tailored Plans: Develop plans for FullThrottle’s partners like Spectrum and iHeartMedia.
- First-Party Data Integration: Utilize integrated first- and third-party data for highly targeted criteria.
- User Experience:
- Simple Interface: Users can easily target potential customers by interest, purchase history, location, and buying window.
- Sample Prompts: Clients can input specific objectives to generate tailored audience plans swiftly.
- Customer Testimonials:
- Immediate Effectiveness: Malone Media Group praises the platform’s ability to swiftly address client objectives, reducing time-to-market significantly.
FullThrottle’s Audience Planner with Generative AI heralds a new era of precision marketing. By leveraging first-party data and advanced AI, marketers can now craft highly targeted audience plans swiftly, driving improved campaign effectiveness and business outcomes.