Industry experts position company to combat brand abuse with AI for unprecedented speed, efficiency and accuracy in preserving enterprise brand equity, loyalty and customer trust
Tracer, a leading provider of online brand protection solutions, has announced significant additions to its senior executive team. These appointments signal a strategic move to enhance Tracer’s capabilities in combating brand misuse across the digital landscape.
1. Alan Spencer as Global Chief Technology Officer:
– Spencer brings 25 years of technology expertise to drive Tracer’s AI strategy.
– His role focuses on refining Tracer’s advanced AI platform for optimal brand protection.
2. Will Fleury as VP of Software Engineering:
– Fleury, with a background in AI and decision theory, leads software engineering efforts.
– He aims to meet the surging demand for brand protection through innovative solutions.
3. Mike Monzon as Global SVP of Marketing:
– Monzon’s extensive experience in B2B marketing strengthens Tracer’s global outreach.
– He highlights Tracer’s AI superiority and commitment to efficiency in brand resilience.
4. Judi Archbold as Senior VP of Legal Affairs:
– Archbold’s legal expertise fortifies Tracer’s global legal operations and governance.
– She brings a deep understanding of brand protection risks and legal intricacies.
5. Taryn Grinsteiner as Global VP of Human Resources:
– Grinsteiner’s HR leadership aims to cultivate a supportive culture at Tracer.
– She emphasizes employee growth, engagement, and organizational development.
Tracer’s new leadership team combines diverse expertise to advance brand protection technology. With a focus on AI innovation and strategic leadership, Tracer is poised to meet the evolving challenges of digital risk management.