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Digital Transformation
Pantheon and Lytics Partner to Empower Digital Marketers
Pantheon and Lytics announce new partnership to help companies transform their use of first party data, modernize their marketing with Generative AI and deliver on the promise of personalization Pantheon, the leading SaaS-based WebOps platform, joins forces with Lytics, the premier customer data platform, to introduce groundbreaking website personalization capabilities. Announced at Google Cloud Next ‘24,... Read More
Yahoo announces the acquisition of Artifact
Today Yahoo announced that it has acquired Artifact, the AI-driven news aggregation and discovery platform created by Instagram cofounders, Kevin Systrom and Mike Krieger. Artifact will no longer operate as a standalone app, but the proprietary AI-powered personalization technology and other features will be integrated across Yahoo, including the Yahoo News app, in the months to come. The technology Artifact has created will be even more impactful with the scale of the Yahoo News network, ranked the #1 news and information property in the US in 2023. Read More
Aarki Unveils AI-Powered Mobile Marketing Platform
Aarki, an AI company that delivers mobile advertising solutions that drives revenue growth, today launched its all-new AI platform, positioning itself to become an innovative, privacy-centric bidding platform for mobile marketers. Aarki’s custom-built, multi-level machine learning infrastructure with deep neural networks optimize bid prices for maximum campaign ROI. This new solution is designed to simplify the advertising process and streamline the complexity of reaching and engaging with consumers. Read More
Clarivate in the Age of AI
Clarivate Plc, a leading global provider of transformative intelligence, announced today the launch of the second video in a series of Clarivate in the Age of AI webinar presentations led by the Presidents of its three segments: Academia & Government, Intellectual Property and Life Sciences & Healthcare. Read More
fullthrottle.ai Welcomes Kerri Boyle
FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, target, and measure audiences, is excited to announce the hiring of Kerri Boyle as Director of Audience Activation. Boyle steps into her new role to lead the Audience Activation team at fullthrottle.ai, bringing over a decade of digital media experience to the company. Read More
Smartly Introduces Brand Pulse; Industry-First Solution Designed
Smartly, the AI powered advertising technology company transforming advertising experiences for brands and consumers, announces the launch of its latest groundbreaking solution, Brand Pulse. This industry-first solution, powered by Smartly, Comscore, and GWI data sets, equips marketers with unprecedented real-time reach and frequency capabilities to plan, measure, and enhance campaigns by deduplicating reach across platforms. Read More
Bounteous x Accolite, the digital innovation partner of the world’s most ambitious brands, and Persado, the Motivation Artificial Intelligence (AI) company, today announced a strategic partnership that will harness Persado’s proprietary language knowledge base and GenAI tools to advance commerce and marketing experiences across a broad range of industries such as retail, restaurant, and financial services. Read More
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