Stirista, a leading data-driven marketing solutions provider, has announced the launch of its new AI-powered CPM Optimization feature. This innovative tool, embedded directly into its media buying platform, leverages advanced machine learning to enhance programmatic buying.
1. Overview of CPM Optimization
- AI CPM Optimizer integrated into Stirista’s media buying platform.
- Utilizes advanced machine learning to improve programmatic buying.
2. Advantages of the AI CPM Optimizer
- Higher Efficiency: Provides greater control over CTV campaign efficiency.
- Cost Reduction: Secures aggressive CTV CPMs while maintaining high-quality performance.
- Improved ROI: Ensures high ROI for CTV campaigns.
3. Key Features
- Campaign Delivery: Delivers campaigns in full with high-quality CTV inventory.
- Cost Efficiency: Reduces CPMs while ensuring successful impression purchases.
- Seamless Integration: Built into Stirista’s DSP suite, integrating advanced audience analysis and high propensity segment modeling.
- Advanced Machine Learning: Powered by Google Cloud partners for enhanced cost efficiency.
4. Strategic Benefits for Marketers
- Impression Value Optimization: Delivers ordered impressions, optimizing CTV investments.
- Workflow Integration: Seamlessly integrates into existing marketing workflows.
5. Expert Insights
- Mike Hilts, SVP of Product at Stirista, highlights the new level of control and impact the CPM Optimizer offers to advertisers navigating high ROI CTV campaigns.
Stirista’s AI-powered CPM Optimizer is a game-changer for programmatic buying, providing marketers with a powerful tool to reduce costs, enhance campaign efficiency, and achieve superior results. By leveraging advanced machine learning and seamless integration, this feature sets a new standard for CTV campaign optimization.