Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen
Shopsense AI announced today a partnership with Magnite, the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. This collaboration enables broadcasters to leverage Shopsense’s second-screen shopping experience and incorporate programmatic advertising, connecting brands with consumers at the point of purchase.
Enhancing the Shopping Journey
TV shows, movies, sports, and live events have long inspired shopping journeys. Now, with Shopsense AI’s innovative technology, broadcasters can create a frictionless shopping experience, enhancing viewer engagement and simplifying the path to purchase. This partnership allows brands to reach consumers seamlessly, right when they are most likely to make a purchase.
Key Benefits of the Partnership:
- Frictionless Shopping Experience: Integrates second-screen shopping with programmatic ads, capturing consumers’ attention.
- Simplified Path to Purchase: Enables viewers to shop curated storefronts directly from their TV or second screen.
- Programmatic Accessibility: Offers brands the ability to use their preferred DSPs and measurement tools.
Leo O’Connor, SVP Advertising at Paramount Global, emphasized, “Building out our retail capabilities with Shopsense was a natural partnership, as we are constantly looking for ways to super serve our viewers and advertisers. We’ve known that our content inspires the shopping journey for our viewers, and it was important to us to simplify the path to purchase by building content-curated storefronts. Making our stores accessible programmatically is essential because we always look for ways to simplify buying with us.”
Maximizing Exposure and Conversion
As brand and performance buying teams strive for better coordination, they need supply partners who can construct comprehensive media plans. TV broadcasters using Shopsense’s retail media platform can maximize exposure, consideration, and conversion likelihood for their sponsors. By capturing viewers’ attention through both TV and second screens, the programmatic availability of retail media storefronts simplifies planning, activation, and measurement across preferred DSPs.
Bryan Quinn, President & Co-Founder of Shopsense AI, stated, “Brands want the opportunity to speak to consumers while they’re shopping in the aisle. Retail media to date has delivered strong performance but comes with frustrating limitations – non-standard formats combined with limited DSP and measurement selection. Shopsense flips the script by making it easy for brands to leverage their preferred programmatic advertising playbooks while connecting with consumers alongside their shopping journey. Magnite is the ideal launch partner because their flexible technology and industry-leading demand-side partnerships allow us to quickly begin working with advertisers and retail media agencies using their preferred DSPs and measurement providers using IAB-standard display ads and in-store video retail media placements.”
Future Prospects and Industry Impact
The partnership with Magnite positions Shopsense AI to capitalize on the rapidly growing retail media market, which is expected to double to over $100 billion in the next three years. This collaboration enhances the ability of buyers to reach the point of sale using advanced targeting and measurement capabilities.
Sean Buckley, Chief Revenue Officer at Magnite, expressed, “With U.S. retail media budgets poised to double to more than $100 billion in the next three years, we’re thrilled to partner with Shopsense AI. The opportunity to bring buyers to the point of sale using our suite of industry-leading targeting and measurement capabilities makes it easy for buyers who have historically struggled with the lack of standards in most retail media opportunities.”
Shopsense AI and Magnite’s partnership represents a significant advancement in the retail media landscape. By integrating programmatic advertising with second-screen shopping experiences, this collaboration simplifies the path to purchase, enhances consumer engagement, and drives business growth. As the retail media market expands, Shopsense AI and Magnite are well-positioned to lead the way in delivering innovative, impactful advertising solutions.