SAS, a leader in data and AI solutions, announces significant enhancements to SAS Customer Intelligence 360 through new generative AI (GenAI) capabilities powered by Amazon Bedrock from AWS. These innovations aim to transform marketing operations and elevate customer experiences through enhanced insights and personalization.
- New GenAI Capabilities
- Integration with Amazon Bedrock enhances SAS Customer Intelligence 360.
- Improves marketing planning, journey design, content generation, and creative development.
- Enables precise audience recommendations and personalized messaging through natural language prompts.
- Intelligent Self-Service Assistant
- Introduces Audience Copilot for guided GenAI-powered chat experiences.
- Simplifies data selection, scheduling, and lifecycle management for improved campaign targeting and personalization.
- Enhanced Email Marketing
- GenAI-powered service suggests compelling email subject lines.
- Enables testing and comparison of subject lines to optimize open rates and customer engagement.
- Collaboration with AWS
- Leveraging Amazon Bedrock, a managed service for scalable GenAI applications.
- Ensures easy access to advanced AI capabilities without concerns about underlying models.
- Responsibility and Safety
- SAS emphasizes responsible AI usage and equitable applications.
- Incorporates Guardrails for Amazon Bedrock to uphold AI safety standards and mitigate biases.
SAS and AWS collaborate to empower marketers with cutting-edge GenAI tools through SAS Customer Intelligence 360. These advancements reinforce SAS’ commitment to driving impactful customer experiences and leveraging AI responsibly.