Sprout Social, a leading provider of cloud-based social media management solutions, unveils a series of AI-driven enhancements and 20 new capabilities across its platform. These innovations aim to empower marketers in prioritizing impactful content, fostering creativity, and driving significant business outcomes through social media.
- Enhanced Creativity and Impact:
- Introduction of 20 new capabilities across the platform.
- Addressing the challenge of prioritizing impactful and creative work amidst heightened customer expectations.
- Automation of key content creation, reporting, and social care elements.
- AI-Powered Solutions:
- Introduction of AI-driven features like Generate by AI Assist and Analyze by AI Assist.
- Streamlining accessibility through accurate alt-text generation for images.
- Identification of notable performance and conversation trends for brands.
- Human-Centered AI Approach:
- Classification and prioritization of inbound messages.
- Reduction of manual data analysis through AI solutions.
- Provision of actionable insights, saving valuable time for businesses.
- Customer-Centric Innovation:
- Insights gathered from 30,000 customers influencing the product roadmap.
- Seamless integration of AI advancements into existing workflows.
- Aim to address customers’ greatest challenges and enhance social impact for businesses.
- Key Product Updates:
- Access to Snapchat profiles through Tagger, facilitating influencer marketing.
- Introduction of My Reports for customizable reporting.
- Enhanced engagement and reporting capabilities with Instagram Threads.
Sprout Social’s Breaking Ground program showcases these latest advancements, enabling marketers to leverage AI-powered solutions for social media management. Explore how these innovations can revolutionize social marketing strategies and drive meaningful business impact.