Rembrand, a leader in non-interruptive advertising, unveils groundbreaking advancements today, transforming the relationship between brand advertisers and the creator economy.
- Rembrand AI Studio Open Beta
- Launching the industry’s first self-service AI platform.
- Enables 3-dimensional In-Scene Media through Regenerative Fusion AI™.
- Creators can upload videos, embed photorealistic 3D objects seamlessly.
- Proven to enhance awareness, brand favorability, and purchase intent.
- New AI Creative Units
- Introduction of Character units: Fully animated brand characters integrated post-production.
- Launching Hologram units: Semi-transparent screens integrating brands into existing video content.
- Enhanced viewer engagement and positive brand comments.
- Industry Impact and Consumer Engagement
- Addressing challenges of ad blockers and viewer ad annoyance.
- Scalability of AI-driven In-Scene Media compared to traditional methods.
- Predicting a significant increase in media investment over the next year.
Rembrand CEO, Omar Tawakol, highlights the shift towards consumer-friendly, seamlessly integrated advertising with AI. These innovations promise to bridge gaps between Brands, Agencies, and Creators, setting a new standard for effective digital media engagement.