Quantcast, a leader in AI-driven programmatic advertising, has unveiled a self-serve platform designed to democratize advertising on the open internet. This new initiative aims to empower independent agencies and advertisers by providing them with tools and insights previously accessible only to major ad spenders.
- Adapting to a Cookieless Future:
- Quantcast’s platform addresses the challenges posed by the phasing out of traditional cookie-based advertising.
- It offers comprehensive cookieless solutions, ensuring businesses remain competitive and effective in their marketing strategies.
- Platform Features:
- AI-Driven Insights: Leveraging award-winning AI and machine learning capabilities, the platform delivers high-performance advertising solutions.
- Simplified Campaign Management: The intuitive interface allows for easy campaign setup, management, and analysis, making programmatic advertising accessible to all.
- Innovative Targeting Solutions: Provides proven measurement and targeting solutions that do not rely on third-party cookies.
- Market Opportunity and Impact:
- The platform brings the simplicity and efficiency of social media ad platforms to the open web, where consumers spend the majority of their time.
- Small and midsize businesses can now effectively reach their audiences on the open internet, enhancing their advertising performance and driving meaningful results.
- Testimonials and Success Stories:
- Riley Mackey, Associate Media Director of Charts+Darts, praises Quantcast for its robust audience insights and superior performance.
- In a cookieless campaign, Quantcast helped Yokohama achieve their most efficient quarter by doubling audience reach, lowering CPA by 46%, and decreasing cost per incremental visit by 55%.
- Availability and Support:
- The self-serve platform is available immediately, with Quantcast offering dedicated support to help new users maximize its benefits.
- Independent agencies and advertisers are encouraged to sign up and explore the platform’s capabilities to thrive in the evolving digital marketing landscape.
Quantcast’s self-serve platform is set to revolutionize programmatic advertising by making advanced tools and insights accessible to businesses of all sizes. By addressing the shift to cookieless advertising, Quantcast empowers independent agencies and advertisers to enhance their marketing efforts and achieve outstanding results.