Placer.ai, the leader in location analytics, and TapClicks, the leading provider of Smart Marketing solutions, have announced a strategic partnership. This collaboration enables their mutual customers to integrate Placer.ai’s visitation data into TapClicks’ omni-channel reporting platform, offering marketers enhanced insights into consumer behavior and the effectiveness of marketing campaigns.
Partnership Announcement
Dan Hight, VP of Advertising and Media Partnerships at Placer.ai, expressed excitement about the partnership: “We’re excited to partner with TapClicks to enable our cutting-edge visitation data and trade area insights within their reporting platform. This integration represents a significant advancement in the realm of marketing analytics, providing marketers with unparalleled insights into consumer behavior to drive return on ad sales.”
Enhanced Marketing Insights
Placer.ai offers real-time and accurate foot traffic data, which helps businesses understand customer behavior, optimize operations, and drive growth. By partnering with TapClicks, Placer.ai expands its reach, allowing marketers to leverage comprehensive reporting capabilities.
TapClicks’ Smart Marketing Platform
TapClicks’ robust Smart Marketing platform aggregates data from various digital channels, offering marketers a comprehensive view of their campaigns’ performance. With the integration of Placer.ai’s visitation data, marketers can now gain deeper insights into the offline impact of their online marketing efforts, enabling them to make data-driven decisions with confidence.
Chel Heler, Executive General Manager of TapClicks, stated, “We are excited to integrate Placer.ai’s visitation data into our reporting platform, providing our clients with a holistic view of consumer behavior. This partnership underscores our commitment to delivering innovative solutions that empower marketers to optimize their strategies and drive business success.”
Benefits of the Integration
- Comprehensive Consumer Insights: Marketers can now access a holistic view of consumer behavior, combining online and offline data.
- Enhanced Campaign Performance: The integration enables more precise measurement of marketing campaigns’ effectiveness, driving better return on ad sales.
- Data-Driven Decisions: Marketers can make more informed decisions with the enriched data provided by the combined capabilities of Placer.ai and TapClicks.
The partnership between Placer.ai and TapClicks marks a significant milestone in marketing analytics, providing marketers with enhanced tools to optimize their strategies and achieve business success. By integrating visitation data into an omni-channel reporting platform, this collaboration offers unparalleled insights into consumer behavior.