LoopMe, a leading AI technology company specializing in brand advertising, announces the release of its Audience and Measurement platform (AMP). This innovative platform integrates PurchaseLoop Audiences with advanced measurement solutions to offer comprehensive brand advertising capabilities.
- Features of AMP
- Combines PurchaseLoop Audiences with measurement solutions.
- Enables standalone measurement campaigns and bespoke audience creation from survey data.
- Integrates with LoopMe’s DMP for audience export to preferred DSPs.
- Benefits for Advertisers
- Create custom audiences from survey insights scaled by LoopMe’s AI.
- Activate exclusive targeting segments across digital platforms.
- Track brand-lift and campaign conversions in real-time for optimization.
- Industry Reactions and Partnerships
- Quote from Rob Cukierman, Chief Product Officer, highlighting AMP’s capabilities.
- Testimonial from David Porter at Warner Bros. Discovery on using AMP for brand measurement.
- EVP Rob Christensen from Vevo discusses AMP’s impact on CTV brand measurement.
- Leadership and Growth
- Appointment of Matthew Pagen as Head of Measurement Sales.
- Pagen’s background at Nielsen and focus on expanding LoopMe’s Measurement business.
AMP represents LoopMe’s commitment to enhancing brand advertising efficiency through advanced AI-driven solutions. With robust features for audience creation, measurement, and insights, AMP empowers brands, agencies, and publishers to optimize campaign outcomes across digital platforms.