KERV Interactive, a leader in AI-powered video analysis and performance solutions, has unveiled its latest innovation in display advertising: KERV Glow. This groundbreaking product is designed to transform static display ads into dynamic, interactive brand experiences, enhancing consumer engagement and driving performance across the marketing funnel.
- AI-Powered Capabilities
- Utilizes KERV’s multi-patented image recognition technology to convert static assets into dynamic ads.
- Supports the creation of interactive elements with the ability to link out to multiple landing pages.
- Enhanced Engagement
- Boosts interaction rates and increases time spent on creative content.
- Dynamic Banners
- Can be used as a standalone creative asset or integrated as a retargeting component within existing KERV campaigns.
- 1P Interactor Data
- Leverages first-party user data for more relevant product retargeting or sequential messaging to guide audiences through the marketing funnel.
- Seamless Creation and Integration
- Easy to implement and integrate into media strategies to maximize marketing investments and move audiences further down the funnel.
Initial Results
Alpha tests of KERV Glow have demonstrated remarkable success, with interaction rates three times higher than the industry average when used with KERV’s proprietary first-party interactor data. KERV Glow is available for purchase directly or via programmatic channels, with managed service options for 1P interactor data.
Quote from Leadership
Jay Wolff, Chief Revenue Officer at KERV Interactive, emphasizes the impact of KERV Glow: “KERV Glow is a game-changer for brands looking to engage their audience in a more impactful way. By integrating our advanced AI and user engagement insights, and expanding our interactive capabilities from video to display ads, we are powering a more meaningful brand experience and seamless path to purchase.”
KERV Glow represents a significant advancement in display advertising, offering brands a powerful tool to transform static ads into engaging, interactive experiences. By leveraging advanced AI technology and first-party data, KERV Glow promises to drive higher engagement rates and optimize marketing performance.