Iterable, a leading AI-powered customer engagement platform, announces its membership in the MACH Alliance, a not-for-profit organization advocating for open, best-of-breed technology ecosystems. By joining the alliance, Iterable underscores its commitment to providing Microservices-based, API-first, Cloud-native SaaS, and Headless (MACH) architecture, achieving MACH certification.
- Commitment to MACH Principles: Iterable’s Chief Architect, Thomas Kim, emphasizes the company’s alignment with MACH principles, prioritizing Cloud-native, API-first, and Microservices-based architecture. This approach reflects Iterable’s dedication to facilitating seamless orchestration within the marketing ecosystem for enhanced customer experiences.
- Flexible Platform for Scalable Experiences: Iterable’s certification validates its dedication to delivering a flexible, composable, and scalable platform. By empowering marketers with AI-powered tools, Iterable enables the creation of individualized, cross-channel experiences at scale, enhancing customer engagement and satisfaction.
- MACH Certification Criteria: Iterable meets stringent MACH certification criteria, including 100% MACH-compliant product portfolio, distinct microservices, and successful implementations with enterprise clients and MACH Alliance members. This recognition underscores Iterable’s commitment to industry-leading standards and best practices.
- Alignment with Core MACH Principles: Iterable’s platform closely aligns with core MACH principles, offering an open and flexible architecture built for data. By leveraging Iterable’s technology, enterprises can break free from legacy constraints and adapt swiftly to evolving customer needs and market dynamics.
- Enabling Modular Innovation: Holly Hall, Managing Director at MACH Alliance, welcomes Iterable to the community, highlighting the company’s role in enabling enterprises to embrace modular, best-of-breed approaches in their marketing technology stack. Iterable’s MACH-certified status positions it as a catalyst for innovation, cost reduction, and competitive advantage.
Iterable’s membership in the MACH Alliance and attainment of MACH certification signify a pivotal step towards future-ready customer engagement solutions. As a MACH-certified vendor, Iterable empowers enterprises to embrace modular architectures, drive innovation, and maintain competitive edge in today’s dynamic market landscape.