Intuit Inc., the global financial technology platform known for products like TurboTax, Credit Karma, QuickBooks, and Mailchimp, has introduced its new Revenue Intelligence (RI) technology. This system of always-on predictive and generative AI models is designed to help marketers uncover opportunities to increase revenue.
1. New Revenue Intelligence Technology
- Previewed at Mailchimp’s annual From: Here, To: There London customer event.
- Builds on the launch of Intuit Assist last year.
- Integrates Intuit’s powerful data with cutting-edge AI to benchmark customer marketing.
2. Leveraging Financial Data
- Utilizes financial metrics from QuickBooks and third-party commerce integrations.
- Provides benchmarks and proactive insights for marketers to optimize their campaigns.
- Highlights missed opportunities and suggests optimal timing for marketing efforts.
3. Seamless AI Integration
- RI is integrated into the Mailchimp platform for a frictionless user experience.
- Analyzes data and offers automated, personalized marketing solutions within the platform.
- Ensures marketers don’t need to learn new technology to benefit from AI insights.
4. Predicting Revenue and Customer Behavior
- Recommends customer segments based on conversion rates and potential revenue.
- Predicts when customers are ready to buy and generates targeted email and SMS content.
- Helps in engaging new customers for repeat purchases through predictive models.
5. Enhancing Branded Content
- Improved brand kit including voice, tone, imagery, and logo.
- Generates content that aligns with the business’s brand style and customer habits.
- Ensures communication is personalized and on-brand.
6. Visualizing Revenue with Marketing Funnel
- Provides a bird’s-eye view of customer segments organized by revenue estimates and predicted lifetime value.
- Helps marketers prioritize valuable growth opportunities efficiently.
7. Customer Insights and Feedback
- Charlotte Howell from Grafton International highlights the benefits of the new RI system.
- Anticipates increased revenue and time savings through easier decision-making.
8. Expanding SMS Functionality
- SMS features expanded to the UK following successful US launch.
- Offers a 360-degree subscriber view to maximize engagement and track ROI.
- US customers have seen up to 16x ROI and 93% deliverability rates with SMS campaigns.
Intuit’s new Revenue Intelligence technology for Mailchimp represents a significant advancement in AI-driven marketing. By integrating comprehensive financial data and predictive analytics, the platform empowers marketers to enhance their strategies, increase revenue, and maintain customer loyalty. The expansion of SMS functionality further solidifies Mailchimp’s position as a leader in omnichannel marketing. With these innovations, Intuit continues to drive forward the future of marketing technology.