Bridgeline Digital, Inc., a global leader in AI-driven marketing technology, announces the launch date of its highly anticipated HawkSearch “Athena” update on June 13, 2024. This update introduces innovative GenAI capabilities, specifically “Smart Responses,” designed to revolutionize customer interactions with search and drive increased engagement and revenue for businesses.
- GenAI-Powered Smart Responses:
- Introduction of Smart Responses feature in HawkSearch Athena update.
- Utilization of GenAI technology to deliver personalized, interactive conversational dialogue based on search queries.
- Enhancement of user engagement through follow-up questions and suggestions, mimicking a personalized online sales assistant.
- Enhanced User Experience:
- Example scenario: When a user searches for “solar panels” on an eCommerce site, Smart Response provides detailed installation instructions and summarizes available panel types and their best uses.
- Empowerment of users to make informed and confident purchasing decisions efficiently.
- Revolutionizing eCommerce with AI:
- Insights from John Murcott, EVP of Product & Strategy, emphasizing HawkSearch’s role in transforming eCommerce with AI technology.
- Introduction of cutting-edge GenAI technology in the Athena release, delivering precise and personalized answers tailored to individual queries.
- Customer Success Stories:
- Testimonials from customers like Max Warehouse, Nail Gun Depot, and Rainbow Resource Center showcasing the effectiveness of Bridgeline’s AI technology.
- Commitment to AI innovation reiterated by Ari Kahn, CEO, highlighting the aim to boost revenue for customers’ sites.
The HawkSearch Athena update marks a significant advancement in eCommerce search functionality, leveraging GenAI-powered Smart Responses to elevate customer experiences and drive revenue growth. Bridgeline’s commitment to AI innovation underscores its dedication to empowering businesses with cutting-edge technology.
Explore how HawkSearch’s Athena update can transform your eCommerce site and enhance customer engagement, leading to increased conversions and revenue.