Google Cloud and Stagwell, a leading global marketing services network, have unveiled new AI-powered features across Stagwell’s digital marketing applications. Leveraging Google Cloud’s infrastructure and AI services, including Gemini models, these innovations aim to revolutionize how marketers streamline workflows and enhance creative processes.
- Expanded Integration of Google Cloud AI
- Stagwell utilizes Google Cloud’s Gemini models and Vertex AI across its portfolio.
- Enhancements include advanced data analytics, predictive AI capabilities, and content generation tools.
- Key Applications Enhanced:
- Propellers: Newly introduced tool for creative teams, leveraging Vertex AI and Gemini models for faster and more effective creative briefs and audience strategies.
- CUE: App for data-driven audience insights now integrates predictive AI from Vertex AI to enhance customer understanding and inform product development.
- PRophet: SaaS platform using generative AI from Google Cloud to improve content generation, sentiment analysis, and trend tracking.
- SmartAssets: Optimizes creative asset management with AI capabilities from Vertex AI and Gemini models, enabling real-time adjustments and performance optimization.
- Impact on Marketing Professionals
- Empowers marketers with industry-leading AI capabilities to accelerate campaign execution and content creation.
- Facilitates better audience engagement and campaign effectiveness through data-driven insights and real-time optimizations.
- Strategic Collaboration and Vision
- Merrill Raman, Global CTO at Stagwell, emphasizes Google Cloud’s role in supporting diverse use cases and scalability.
- Oliver Parker, VP of Global Generative AI Go to Market at Google Cloud, highlights the transformative potential of AI in marketing workflows.
The partnership between Google Cloud and Stagwell marks a significant advancement in AI-driven marketing solutions, enabling marketers worldwide to leverage cutting-edge technology for enhanced creativity, efficiency, and customer engagement.