PilotDesk, a no-code AI workflow automation platform for ad operations and account management, announced the appointment of Frans Vermeulen as President. With extensive experience in media, advertising, and strategic operations, Vermeulen is set to accelerate PilotDesk’s growth and solidify its position as a leader in ad operations automation.
1. Leadership Addition
- Joe Hirsch, CEO of PilotDesk, highlights Vermeulen’s strategic and operational expertise.
- Vermeulen transitions from a trusted adviser to a key leader within the organization.
2. Vermeulen’s Experience
- 25 years in TV, digital, mobile, and programmatic ad marketplaces.
- Expertise in SaaS sales strategy and corporate development.
3. Role and Responsibilities
- Overseeing general commercial strategy, execution, and marketing.
- Aiming to scale PilotDesk in a capital-efficient manner.
4. Strategic Vision
- Solving the challenge of scaling advertising revenues while improving operational efficiencies.
- Utilizing PilotDesk’s technological capabilities and market readiness.
5. Previous Roles and Achievements
- Recent work with Atomic.vc in marketing data and technology investments.
- Vice President of Strategy & Market Development for Media & Entertainment at TransUnion.
- Contributions to companies like FreeWheel, aCerno, and DoubleClick.
6. Board Member’s Perspective
- Mike Shehan, Board Member of PilotDesk, emphasizes Vermeulen’s knack for growth and strategic partnerships.
- Joe Hirsch reiterates Vermeulen’s ideal fit for leading PilotDesk into its next growth phase.
- The company anticipates significant value delivery to customers and stakeholders under Vermeulen’s leadership.
Frans Vermeulen’s appointment as President of PilotDesk marks a significant milestone for the company. His extensive background and proven track record in media and adtech are expected to drive growth, enhance operational efficiencies, and deliver substantial value to customers and stakeholders. With Vermeulen at the helm, PilotDesk is poised for a promising future in ad operations automation.