Flam, an innovative AI-driven mixed reality (MR) publishing platform, has successfully concluded its pre-series A funding round, securing $4.5 million. This investment will support Flam’s expansion into key international markets, including North America, Europe, and the MENA region.
Funding Details:
- Flam raised $4.5 million in pre-series A funding.
- Key investors include Turbostart, Twin Ventures, and Alphatron Capital.
- Existing investors like Inventus Capital Partners, SVQ, and 9Unicorns also participated.
Flam’s Vision and Technology:
- Flam aims to revolutionize marketing with interactive MR content accessible via mobile cameras.
- The platform transforms traditional and digital ads into engaging, immersive experiences.
- Prominent brands using Flam include Britannia, Netflix, Wargaming, and AJIO.
Leadership Insights:
- CEO Shourya Agarwal highlights the evolution of content into MR experiences.
- Flam’s MR technology is designed to be accessible to the masses, without the need for headsets or app downloads.
Investor Perspectives:
- Ganesh Raju, Founder of Turbostart, praises Flam’s frictionless MR accessibility.
- Vishwesh Pai, Founding Partner at Alphatron Capital, commends Flam’s innovative approach to MR creation and distribution.
Technology and Features:
- Flam’s technology features the fastest image recognition and top-tier AI-powered tracking.
- Ensures seamless 3D graphics on all Android and iOS devices.
- Marketers benefit from redirection buttons, user journey tracking, and comprehensive analytics.
Flam’s successful funding round underscores investor confidence in its vision to revolutionize marketing with mixed reality. As Flam expands globally, it continues to attract interest from major brands, promising to make MR a staple in modern marketing strategies.