dunnhumby, the global leader in customer data science, has launched its next-generation assortment solution, revolutionizing how retailers select products with advanced AI technology. This new tool aims to help retailers deliver a localized and optimized shopping experience.
Key Features of dunnhumby Assortment:
- Localized Assortments:
- Hyper-localized assortments tailored to unique customer preferences.
- Enhances the shopping experience by catering to specific local needs.
- Space-Aware Assortments and Planograms:
- Integrated planogram tool optimizes shelf layouts based on customer behavior insights.
- Accounts for merchandising rules, physical constraints, and local health and safety restrictions.
- Ensures seamless implementation of planograms.
- Streamlined End-to-End Process:
- Increases efficiency by enabling collaborative input from multiple teams.
- Saves valuable time and resources in the assortment process.
Advanced AI Capabilities:
- Hyper-Localization AI:
- Determines optimal products for specific stores based on local performance.
- Advanced recommender systems detect relationships between products and stores.
- Enhances decision-making and customer experience.
- Planogram AI:
- Learns from existing planograms and customer behavior.
- Optimizes sales potential through intelligent space management.
- Saves time and ensures intuitive layouts for customers.
- Predictive AI:
- Forecasts impact of assortment changes on customer demand.
- Predicts sales transfers within categories for more accurate forecasting.
Expert Insights:
- Jenn Dabbelt, Global Head of Product:
- Emphasizes the importance of meeting customer expectations and outpacing competition.
- Highlights how the new tool streamlines the assortment process and enhances customer experiences.
- Julie Sharrocks, Head of Retail AI:
- Stresses the necessity of understanding customer needs quickly and at scale.
- Notes the decades of refinement behind dunnhumby’s AI tools, enabling precise customer satisfaction.
dunnhumby’s new AI-powered assortment solution empowers retailers to make smarter, data-driven decisions that cater to local customer preferences and optimize product placement. By integrating advanced AI technologies, dunnhumby continues to lead in customer data science, helping retailers deliver exceptional shopping experiences.