Demandbase, a leader in AI-driven account-based go-to-market (GTM) strategies, has announced a new integration with Gong, a leader in revenue intelligence. This integration, the first in a series of planned product developments, aims to enhance the user experience for Demandbase and Gong customers. It enables sellers to drive efficiencies by creating a targeted people list using Demandbase data, which can be seamlessly integrated into Gong Engage, Gong’s AI-powered sales engagement solution.
1. Enhanced User Experience:
- The integration brings Demandbase data, insights, and actions directly into the workflow for advertisers, marketers, and sellers.
- Salespeople can easily sync and add contacts to Gong Engage, streamlining their sales processes.
2. Comprehensive Sales Engagement:
- Gong Engage Capabilities:
- Provides a single view of a company’s history with an account, offering complete context for personalization.
- AI-powered recommendations prioritize critical tasks based on customer interactions, enhancing efficiency and collaboration across account teams.
3. Improved Workflow and Insights:
- For Sellers:
- Access Demandbase’s third-party company and contact database.
- Gain a clearer picture of overall account and contact engagement.
- Set up Connections for streamlined communication.
- For Marketers:
- Integrate campaigns with sellers’ workflows for more cohesive marketing strategies.
Strategic Insights
Michael Wilczak, Chief Strategy & Development Officer at Demandbase:
- Emphasized the goal of integrating Demandbase data and insights directly into the work processes of advertisers, marketers, and sellers.
- Highlighted the ease of syncing and adding contacts to Gong, promising exciting developments for joint customers.
Eran Aloni, EVP of Ecosystem at Gong:
- Stressed the importance of equipping sales teams with the right insights for timely action to drive revenue success.
- Noted that the integration with Demandbase will help sales and marketing teams make more informed decisions, enhancing alignment, pipeline growth, and deal closures.
Future Developments
In the future, Demandbase and Gong customers will benefit from additional data integrations between the two platforms. This will include:
- An embedded page within the Gong Platform.
- Integration of Gong data within Demandbase, providing even deeper insights and more streamlined workflows.
The integration between Demandbase and Gong represents a significant step forward in enhancing the efficiency and effectiveness of sales and marketing workflows. By combining Demandbase’s account-based platform with Gong’s sales engagement capabilities, users can access crucial account and contact information in one place, leading to more informed decisions, better alignment, and ultimately, greater success in driving revenue.