CleverTap, a pioneering customer engagement and retention platform, introduces Clever.AI, its advanced AI engine. Clever.AI empowers brands with predictive, generative, and prescriptive AI capabilities, revolutionizing customer interactions and maximizing customer lifetime value.
1. Introduction of Clever.AI
- Clever.AI is CleverTap’s AI engine designed to enable brands with next-generation AI capabilities for personalized customer experiences.
- Built on three core AI pillars – Predictive, Generative, and Prescriptive – Clever.AI transforms customer engagement and interaction strategies.
2. Insights from Core AI Pillars
- Predictive AI capabilities enable precise forecasting of business outcomes, leveraging CleverTap’s proprietary TesseractDB™ for accurate predictions and informed decision-making.
- Generative AI merges creativity with emotional intelligence, crafting content that resonates on a human level, driving higher conversions and hyper-personalized experiences.
- Prescriptive AI provides actionable recommendations to maximize conversions throughout the customer journey, helping brands identify optimal engagement strategies in real-time.
3. Testimonials and Industry Impact
- Peter Takacs from Burger King praises Clever.AI for its ease of use and experimentation capabilities, leading to uplifted marketing campaigns and continuous improvement.
- Anand Jain, Co-founder and Chief Product Officer at CleverTap, highlights Clever.AI’s role in transforming customer engagement and enhancing personalized experiences for brands.
4. Results and Efficiency Boost
- Brands leveraging Clever.AI have experienced significant improvements in conversion rates, operational efficiency, and click-through rates (CTRs).
- Leading brands like TouchnGo, Swiggy, and Burger King have witnessed a boost in campaign efficiency and effectiveness with Clever.AI.
5. Future Outlook and Continued Innovation
- CleverTap remains committed to innovating its All-in-One engagement platform with Clever.AI, enhancing precision in predictions and prescribing intelligent customer experiences.
- With Clever.AI, brands can expect continued improvements in personalized experiences and outcome-driven campaigns, ensuring customer interactions are tailored and effective.
CleverTap’s launch of Clever.AI marks a significant advancement in AI-driven customer engagement, offering brands predictive, generative, and prescriptive AI capabilities for personalized experiences. With tangible results and positive industry impact, Clever.AI sets a new standard for customer engagement platforms, empowering brands to maximize customer lifetime value through intelligent and personalized interactions.