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KERV Glow: AI-Powered Display Advertising Revolution for Brands
July 1, 2024

KERV Glow: AI-Powered Display Advertising Revolution for Brands

KERV Interactive, a leader in AI-powered video analysis and performance solutions, has unveiled its latest innovation in display advertising: KERV Glow. This groundbreaking product is designed to transform static display ads into dynamic, interactive brand experiences, enhancing consumer engagement and driving performance across the marketing funnel. Read More
Advertising, AI Automation, AI Core Technologies, AI Innovation, Artificial Intelligence (AI), Video Technology
Consumer Perceptions of Ads on Streamers Survey 2024: Key Insights
June 27, 2024

Consumer Perceptions of Ads on Streamers Survey 2024: Key Insights

Moloco, a leader in operational machine learning (ML) and performance advertising, in collaboration with the independent research company YouGov, has unveiled the findings of the "Consumer Perceptions of Ads on Streamers Survey 2024." The survey, conducted among over 1,000 U.S. consumers, highlights a significant shift in consumer habits from traditional TV to streaming platforms. EMARKETER projects that Connected TV (CTV) ad spend will hit $30.10 billion in 2024, presenting a vast opportunity for advertisers to leverage personalized ads and innovative ad formats to enhance viewer engagement and drive outcomes. Read More
Advertising, AI Automation, AI Core Technologies, AI Innovation, Artificial Intelligence (AI), Machine Learning
Understanding Consumer Preferences in Digital Advertising: Insights from Smartly's Inaugural Report
June 21, 2024

Understanding Consumer Preferences in Digital Advertising: Insights from Smartly’s Inaugural Report

Smartly, a leader in AI-powered advertising technology, has unveiled its first-ever digital creative report, "The State of Digital Creative: What Do Consumers Really Want From Ads?" This comprehensive global research provides invaluable insights into consumer preferences and engagement with digital ads, equipping marketers with the knowledge to enhance their creative strategies throughout the marketing funnel. Read More
Advertising, AI Automation, AI Core Technologies, AI Innovation, Artificial Intelligence (AI), Reports
Quantcast Launches Self-Serve Platform to Simplify Programmatic Advertising
May 30, 2024

Quantcast Launches Self-Serve Platform to Simplify Programmatic Advertising

Quantcast, a leader in AI-driven programmatic advertising, has unveiled a self-serve platform designed to democratize advertising on the open internet. This new initiative aims to empower independent agencies and advertisers by providing them with tools and insights previously accessible only to major ad spenders. Read More
Advertising, AI Automation, AI Core Technologies, AI Innovation, Artificial Intelligence (AI)
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