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how media buying leaders are driving agentic AI transformation in advertising today.
December 23, 2025

How Media Buying leaders are Driving Agentic AI Transformation in Advertising Today.

What problems do media buyers suffer from when trading programmatic media? Programmatic can drive real results, but the day-to-day feels like death by a thousand clicks. Traders spend huge chunks of their time clicking through platform menus, hunting for the right settings, pacing across multiple dashboards, and running QA through spreadsheets that were probably named... Read More
Advertising, Business Intelligence
Clinch’s AI Copilot Wins 2025 Digiday Award, Supercharging Omnichannel Campaigns
October 1, 2025

Clinch’s AI Copilot Wins 2025 Digiday Award, Supercharging Omnichannel Campaigns

Clinch, the agentic AI platform for omnichannel campaign orchestration, has been recognized with the Best AI Tool award at the 2025 Digiday Awards for its Flight Control Copilot. The honor highlights how the AI system transforms campaign planning, execution, and scaling—enhancing creativity, efficiency, and performance without sacrificing control. Read More
Advertising, AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI)
AI Agents Redefining the Hotel Experience
September 25, 2025

The next guest experience: how AI Agents will transform hotels

The idea of a robot greeting you at check-in might seem like something out of science fiction, but it’s rapidly becoming a commercial possibility. As the hospitality industry faces pressure to boost efficiency, deepen personalisation and stand out in a crowded market, advanced AI is set to play an important role. Thanks to rapid advancements... Read More
Advertising, Customer Experience, Digital Experience
September 22, 2025

Fortifying Cloud Security Through the Shared Responsibility Model

As organizations worldwide continue migrating operations to the cloud, this technology has become a staple in modern business. However, these benefits come with unique challenges that demand foresight and structured defenses. The core of effective cybersecurity is the shared responsibility model, which clearly divides security obligations between the cloud service provider and the customer. When... Read More
Advertising, Business Intelligence
September 19, 2025

The Future of Voice Search: How to Optimize Your Website for Voice Assistants

Voice search isn’t the future – it’s here now, changing how users access information, shop and how they interact with brands. As marketers and web strategists plan ahead for the next several years and beyond, optimization for voice assistants like Siri, Alexa, and Google Assistant is becoming paramount to digital visibility and market competitiveness. The... Read More
Advertising, AI in SEO
Gain Theory Says Data-Driven Creativity Can Boost Ad Impact by 30%
September 4, 2025

Gain Theory Says Data-Driven Creativity Can Boost Ad Impact by 30%

For years, media spend has been picked apart with surgical precision, while the actual creative—the ads themselves—often slipped by with little more than gut checks and focus groups. A new report from Gain Theory, a global marketing effectiveness consultancy, suggests that imbalance may be costing brands dearly. Read More
Advertising, AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI), Consumer Intelligence, Data and Analytics
Advantech and mimik Team Up to Fix AI's Biggest Deployment Headache: Fragmentation
July 8, 2025

Advantech and mimik Team Up to Fix AI’s Biggest Deployment Headache: Fragmentation

AI is everywhere in theory—and nowhere in practice. Despite the hype, most enterprises still struggle to deploy AI across real-world infrastructure. The problem? A fractured ecosystem of incompatible hardware, ballooning infrastructure costs, and a patchwork of software frameworks that don’t talk to each other. Read More
Advertising, AI Communications, AI Core Technologies, Artificial Intelligence (AI)
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