iStock, a leading e-commerce platform providing images, videos, and illustrations to SMBs and SMEs, has unveiled new data-backed tips to help businesses navigate the use of generative AI in their marketing strategies. The tips are derived from iStock’s VisualGPS insights platform, which recently conducted a study involving over 30,000 adults across 25 countries. The findings highlight the importance of transparency and trust when using AI-generated visuals.
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Keen Decision Systems, a pioneering marketing mix SaaS company, has unveiled a new interpretive AI function for its platform. As the industry’s first decision optimization engine rooted in predictive analytics and powered by AI, Keen continues to enhance its marketing mix modeling software, providing marketers with real-time executive summaries of their media plans.
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Placer.ai, the leader in location analytics, and TapClicks, the leading provider of Smart Marketing solutions, have announced a strategic partnership. This collaboration enables their mutual customers to integrate Placer.ai's visitation data into TapClicks' omni-channel reporting platform, offering marketers enhanced insights into consumer behavior and the effectiveness of marketing campaigns.
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Rakuten Advertising, a global leader in affiliate marketing, has announced significant updates to its product offerings and organizational structure as part of its ongoing Affiliate Intelligence initiative. This initiative leverages data and AI to enhance human intelligence, fostering stronger relationships between advertisers and publishers and driving exceptional campaign performance.
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Infosys, in partnership with the French Tennis Federation (FFT), introduces pioneering AI-first innovations for Roland-Garros 2024, revolutionizing the tournament experience for fans, players, coaches, and media alike.
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Only Much Louder's AI-powered influencer marketing technology, Hypothesis, is expanding its global footprint after revolutionizing the Indian influencer market. This expansion marks a significant milestone for the company, aiming to streamline data-driven influencer marketing worldwide.
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Wunderkind ushers in a new era of automated marketing to scale and deliver AI-powered, revenue-guaranteeing outcomes
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Hi Auto, a leader in drive-thru voice AI, unveils the “Voice AI Marketer Toolkit” for QSRs, offering dynamic marketing solutions to enhance customer engagement and loyalty.
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Dstillery, renowned for its AI-driven ad targeting prowess, announces a strategic collaboration with Similarweb, a leading Digital Data provider and Intelligence platform. This partnership integrates Similarweb’s comprehensive web usage data into Dstillery’s ID-free® solution, revolutionizing behavioral targeting in the advertising industry.
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