Today marks the launch of Carter, a groundbreaking technology in the Retail Media Network (RMN) space across North America. Carter offers a unified solution for sophisticated audience management, streamlined campaign execution, and multifaceted monetization across various industries. In an era where personalized advertising and targeted marketing are crucial, Carter positions itself as a key disruptor with its comprehensive platform and dynamic approach.
1. Sophisticated Audience Management:
- Delivers a cohesive solution for managing diverse audiences.
- Enhances targeting and engagement strategies.
2. Streamlined Campaign Execution:
- Simplifies the process of planning, activating, and measuring marketing campaigns.
- Integrates seamlessly into existing infrastructures for efficient operation.
3. Multifaceted Monetization:
- Empowers retailers to harness the full potential of their first-party data.
- Provides advanced tools for managing and monetizing customer interactions.
4. Privacy-First Approach:
- Designed to deploy behind the firewall in clients’ environments, ensuring maximum security and control.
- Built with privacy-first principles, staying resilient as privacy regulations evolve.
5. Middleware Services – DSP & SSP:
- Acts as a bridge between publishers and advertisers, offering monetization opportunities.
- Provides scalable, data-driven marketing solutions for mid to large corporations.
Testimonials and Industry Impact
Shobhit Khandelwal, CEO and founder of Carter:
- “Carter addresses critical gaps in the Retail Media Network and digital advertising industry.”
- “Businesses can achieve unparalleled precision in targeting, engaging, and converting customers while retaining full control over their data.”
- “We turn every customer interaction into a revenue-generating opportunity while keeping privacy at the core of our mission.”
Carter enters the market as a versatile and essential platform for modern advertising needs, focusing on scalable, data-driven marketing solutions. It uniquely positions itself to meet the demands of sophisticated audience management, campaign execution, and privacy compliance, making it a revolutionary tool in the advertising and marketing industry.