Bloomreach, the platform driving limitless ecommerce personalization, has unveiled seven premium new features for its Loomi AI. These features, spanning marketing automation and search and merchandising, are designed to help ecommerce teams customize, optimize, and automate personalization throughout the customer journey. With these enhancements, Loomi AI aims to provide users with greater AI capabilities, ultimately leading to improved online shopping experiences and profitable growth.
1. AutoSegments:
- Transforms campaign personalization and identifies high-value customer segments.
- Automatically shows marketers where to personalize campaigns for maximum impact.
- Saves time by eliminating manual report analysis, allowing marketers to focus on strategic decisions that drive value and fast ROI.
2. Loomi Analytics Assistant:
- Enhances productivity by making analytics accessible for all marketers through a conversational interface.
- Allows for swift analysis of customer metrics, real-time insights, and report generation.
- Simplifies complex data, providing explanations that deepen understanding and improve decision-making.
3. Weblayer Variant Generator:
- Reduces campaign creation and testing time by generating multiple variants of personalized onsite banners within seconds.
- Helps marketers quickly test different copy, driving increased click-through rates, conversions, and higher email and SMS opt-in rates.
Premium Features for Merchandisers and Search Teams
1. Loomi Search+:
- Utilizes a combination of Loomi AI and Vertex AI from Google Cloud to deliver precise results for longer or niche search queries.
- Integrates semantic and vector search technologies, providing a nuanced understanding of complex queries.
- Balances broad recall with precise relevance, offering highly accurate search results.
2. AI Studio:
- Empowers merchandisers to customize and refine Bloomreach search ranking algorithms without coding expertise.
- Allows for experimentation and adaptation of search ranking to meet audience needs.
- Improves relevance of search results and efficiency of product discovery.
3. Visual Search:
- Allows customers to upload images instead of typing queries, delivering precise and personalized results based on these images.
- Showcases visually similar products, driving greater revenue per visitor.
4. Loomi Search in 33 Languages:
- Expands Loomi AI-powered semantic technology to over 30 languages.
- Enhances understanding of search query intent across diverse, multilingual customer bases.
- Enables businesses to provide smarter search experiences for a broader audience.
Expert Insights
Anirban Bardalaye, Chief Product Officer at Bloomreach:
- Highlighted the revolutionary nature of the new AI features, which cater to specific workflows of marketers and merchandisers.
- Emphasized the potential for these features to drive limitless growth and make personalization profitable for businesses.
Bloomreach’s latest premium features for Loomi AI offer unparalleled capabilities for marketers, merchandisers, and search teams. By leveraging advanced AI technologies, these features enhance personalization, improve workflow efficiencies, and drive profitable growth. As ecommerce continues to evolve, Bloomreach remains at the forefront, empowering teams to build better online shopping experiences.