Beeby Clark+Meyler (“BCM”), a leading digital performance marketing agency, has announced the launch of “Ventas-AI.” This innovative AI-stack is designed for creative pre-launch optimization, creative testing, and generative production of improved ad creative. Ventas-AI empowers clients to accelerate learning at scale, providing media algorithms, such as Meta’s, with the creative signals necessary to engage and convert the right audiences.
1. Development and Partnership:
- AI-Stack Creation:
- Developed by BCM in partnership with Omneky, a leading generative AI platform.
- Innovative Collaboration:
- Leveraging Omneky’s platform for advanced content development and insights.
- Achieving creative insights and learnings beyond traditional human-scale testing.
2. Features and Benefits of Ventas-AI:
- Creative Insights and Testing:
- Accelerates creative learning and insights.
- Enables multivariate testing, enhancing ad performance.
- Pre-Launch Optimization:
- Optimizes creative before campaign launch.
- Provides returns even before media spending begins.
- Generative Ad Production:
- Utilizes generative AI for producing improved ad creative.
3. Impact on Performance and ROI:
- Maximized Program Performance:
- Rapidly maximizes performance and ROI for clients.
- Insights obtained before and after campaign launch.
- Client Success Stories:
- Testimonials from clients like Max Cammarota, Director of Performance Media at BCM.
4. Industry Collaboration:
- Partnership with Omneky:
- Critical to advancing AI-enabled performance marketing.
- Omneky’s Capabilities:
- Powers BCM’s highly performance-driven advertising programs.
- Quote from Elisa Phillips, COO of Omneky, highlighting the successful partnership.
BCM’s launch of Ventas-AI marks a significant advancement in AI-led creative optimization and testing. By leveraging the partnership with Omneky, Ventas-AI accelerates creative insights and maximizes program performance and ROI for clients. This innovative AI-stack represents the future of performance marketing, driving engagement and conversion at an unprecedented scale.