Banzai International, Inc., a leading marketing technology company, has announced significant enhancements to its Reach solution. These updates include support for AI-powered phone agents and the addition of 11 new campaign types, aimed at providing essential marketing and sales solutions.
AI-Powered Phone Agents
Joe Davy, Founder and CEO of Banzai, stated, “People have used the phone to connect with customers since its invention, but it has always required a human to sit in front of the phone to operate it. At Banzai, we always found managing large teams of humans dialing phones to be challenging to scale. This will allow Banzai customers to leverage dynamic, AI-powered phone agents with complex workflows at scale for all 14 campaign types now supported by Reach.”
New Campaign Types
The new campaign types will enable customers to leverage Reach across their entire marketing department, opening up numerous expansion opportunities. The supported campaign types now include:
- Driving survey completions
- Community membership
- Content downloads
- Sales meetings
- Reviews
- Newsletter signups
- Free trials
- Recorded demo views
- Education/training participation
- Conference meetings
- Webinar and field marketing registration
Benefits of AI-Powered Phone Agents
Reach’s AI-powered phone agent capability allows marketing leaders to scale up phone campaigns for any of these campaign types. This technology enables reaching thousands of targeted B2B or B2C contacts with consistent, high-quality conversations that seamlessly integrate into their Reach campaigns.
Multi-Channel, Multi-Touch Campaigns
Reach helps marketers achieve their goals by deploying multi-channel, multi-touch outbound campaigns directly to a company’s target audience. The product identifies a company’s ideal customer profile from a proprietary database of over 379 million individuals, categorized by industry, job title, geographic region, and more. Users define their most important customer criteria, and Reach prepares personalized outreach to target contacts and generate results.
Banzai International’s enhancements to Reach, including AI-powered phone agents and new campaign types, revolutionize how marketing and sales outreach is conducted. These innovations provide scalable, high-quality solutions that help marketers achieve their goals more effectively and efficiently.