At the Snowflake Data Cloud Summit 2024, Amplitude, Inc. (Nasdaq: AMPL) announced the general availability of its native offering for Snowflake. This innovative solution enables companies to leverage Amplitude’s powerful product analytics capabilities directly within Snowflake, ensuring that data remains secure, up-to-date, and never leaves the Snowflake environment. This advancement facilitates a deeper understanding of customer behaviors, helping businesses build better products and drive growth.
Key Benefits
Amplitude’s native Snowflake offering brings several benefits:
- Centralized Data Usage: Companies can capitalize on their investments to centralize data in Snowflake by running all queries within the platform, eliminating the need to store or copy data across multiple locations.
- Enhanced Security and Compliance: With data remaining within Snowflake, teams can maintain high standards of privacy, security, and compliance.
- Faster Insights: The direct connection between Amplitude and Snowflake accelerates the process of gaining product and customer insights, aiding in smarter decision-making.
Customer Impact
Chris Child, VP and Head of Worldwide Sales Engineering at Snowflake, emphasized the significance of this integration: “We want to help every user quickly and easily build in the AI Data Cloud to deliver immediate business impact. Our continued investments with Amplitude allow us to do that at a greater scale. Customers can better understand user behavior and gain critical insights without their data ever leaving Snowflake.”
Accessibility and Flexibility
Amplitude is making this powerful offering accessible to a wide range of companies, from startups to large enterprises, by including it for free in every plan for up to five seats. Amplitude’s commitment to meeting customers’ data needs is further demonstrated through its integration with over 130 data sources, offering unparalleled choice and flexibility. Unlike other solutions that force a choice between native or non-native connections, Amplitude’s hybrid option optimizes data access and performance tailored to business requirements.
Industry Insights
Francois Ajenstat, Chief Product Officer at Amplitude, stated: “We want to provide our customers with the most choice and flexibility to leverage their data their way. Now, customers can harness the power of Snowflake in Amplitude without their data ever leaving Snowflake. Teams can now focus on what matters most: creating amazing customer experiences that drive business growth.”
By building applications on Snowflake, product and engineering teams can develop, scale, and operate their applications without operational burden. This synergy between Amplitude and Snowflake provides access to resources that help design, market, and operate applications within the Data Cloud, ultimately delivering differentiated products and exceptional customer experiences.