Data teams can now stop integrating and start sharing data across their tech stack to save time and lower costs.
Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, has announced the launch of the Lakehouse CDP, a new composable approach to customer data management. This innovative solution allows brands to seamlessly share live data sets between a CDP and a lakehouse without the need for maintaining ETLs or copying data. By optimizing data storage and processing, the Lakehouse CDP ensures brands can meet the data-intensive demands of Generative AI and 1:1 personalization with high-quality data.
Key Features and Innovations
Addressing Data Quality and Governance: Amperity’s Lakehouse CDP tackles two critical issues often overlooked by other composable CDPs:
- AI-Driven Identity Resolution: Ensures high-quality data by resolving identities and governing data operations of constantly changing profiles.
- Efficient Data Handling: Avoids the need for complex query logic and hidden compute costs associated with reverse ETL tools.
Composable Capabilities: The Lakehouse CDP offers a flexible and composable approach, allowing brands to plug into a data lakehouse and use any combination of its features to optimize customer data operations. Key components include:
- AmpID: Provides identity resolution to improve data quality.
- AmpAi: Utilizes generative AI for data enhancement.
- Amp360: Offers pre-built data assets for easy sharing and enrichment.
- AmpIQ: Activates lakehouse data for deep personalization while ensuring security.
Introduction of Amperity Bridge: To enhance the core benefits of the Lakehouse CDP, Amperity introduces Bridge, a feature that facilitates data sharing between a CDP and a lakehouse. This method leverages open, industry-standard data formats, providing zero-copy data sharing for greater control and compliance.
Customer and Industry Insights
Enhanced Data Management: Amperity’s Lakehouse CDP breaks down silos between SaaS tools and teams, fueling AI and engagement with better data. It empowers IT and data teams to improve data quality and governance, ensuring seamless data flow across platforms.
Customer Testimonial: Tom Barber, head of data at Virgin Atlantic, praised the combination of Databricks and Amperity for unifying and enriching customer data, enabling non-technical users to make data-driven decisions and deliver exceptional travel experiences.
Industry Perspective: Barry Padgett, CEO of Amperity, emphasized the importance of high-quality customer data across platforms, enabling brands to meet the data demands of Generative AI and personalization at scale.
Benefits of the Lakehouse Approach
Amperity’s Lakehouse CDP accelerates time-to-value and offers several key advantages:
- Automated Identity Resolution: Maintains high data quality with AI-powered ID resolution.
- Rapid Data Asset Creation: Leverages pre-built data assets for quick activation and enrichment.
- Secure Data Syncing: Provides secure and efficient access to high-quality data without replication.
- Improved Data Governance: Ensures secure data sharing and comprehensive tracking of data transformations.
Expert Opinion: Gerry Murray, research director at IDC, highlighted the benefits of enriching and activating data from a shared lakehouse catalog, emphasizing improved data-driven decision-making and enhanced application optimization.
Amperity’s Lakehouse CDP represents a significant advancement in customer data management, enabling brands to securely manage and activate high-quality data across preferred platforms. By joining the Lakehouse CDP, businesses can accelerate their digital transformation and enhance personalized customer experiences.