The holiday shopping season may be months away, but ecommerce teams already know the storm is coming. Between AI-powered search reshaping discovery and consumer expectations for lightning-fast websites, the 2025 holiday season could be make-or-break.
Liquid Web, a CloudOne Digital company specializing in high-performance hosting, wants online retailers ready. Partnering with BrightEdge, a leader in AI-driven search intelligence, the two are hosting a webinar that promises to show how brands can turn AI-era search trends into real revenue—without their sites crumbling under the weight of Black Friday and Cyber Monday traffic.
AI Shopping Is Already Here
AI in retail isn’t theoretical anymore. According to Adobe, 25% of consumers already use generative AI for shopping and price comparisons, with a staggering 72% of those users making it their primary research tool. Millennials are leading the way—nearly half have adopted AI shopping tools today, and by the end of 2025, that number is expected to climb to 58%.
This shift means the traditional playbook of keyword SEO plus cloud infrastructure won’t cut it. Discovery, research, and purchasing are happening through AI-powered search, in-app shopping, and even voice assistants. Retailers that don’t rethink strategy—and hosting—risk losing visibility and conversions when it matters most.
Webinar Playbook: Search Smarts + Hosting Muscle
Titled “AI-Driven Ecommerce: Winning Holiday Shopping with Smarter Search & Faster Hosting,” the webinar is free but requires registration. It runs Tuesday, August 26, 2025, at 2 PM EST.
What attendees can expect:
- The New Search Reality – How generative AI is transforming product discovery.
- Turning Insights Into Revenue – Using BrightEdge data to align content, SEO, and positioning.
- Staying Fast Under Pressure – Why dedicated hosting outperforms generic cloud during holiday traffic surges.
- A 60-Day Action Plan – A checklist to prep for BFCM and holiday season success.
Speakers include Amanda Valle (Liquid Web), Dave McAnally (BrightEdge), Aaron Tevlowitz (Liquid Web), and Kelly Goolsby (Liquid Web).
Why This Matters
Black Friday traffic alone won’t guarantee conversions. What will? Speed, reliability, and user experience. That’s where Liquid Web is betting its reputation: its dedicated hosting solutions claim to give ecommerce brands faster load times, stronger security, and lower costs than mainstream cloud services.
“Many ecommerce businesses are struggling with visibility right now, and they’ll feel it even more during Black Friday,” says Amanda Valle, Global Director of Search at Liquid Web. “By combining our high-performance hosting with BrightEdge’s real-time search intelligence, we’re giving businesses a clear plan to capture demand, convert faster, and stay reliable at peak shopping times.”
For retailers, that reliability could mean the difference between being a holiday hero—or a cautionary tale of downtime and cart abandonment.
How to Join
Registration for the free webinar is open now. Details and RSVP links are available on the Liquid Web site.
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