XR Extreme Reach, a leading global technology company, has announced the appointment of Blair Robertson as its new Chief Product Officer. With extensive experience in technology leadership and a passion for product innovation, Blair will focus on advancing XR’s global solutions for brands, broadcasters, streaming platforms, and studios, shaping the future of creative distribution and advertising intelligence.
- Blair Robertson’s Role and Expertise:
- Blair will lead XR’s efforts to innovate global solutions in creative distribution and ad intelligence.
- With over 20 years of experience in Adtech, Martech, and Fintech, Blair has held leadership roles at Innovid and TVSquared, contributing to advancements in cross-platform delivery and measurement solutions.
- His expertise will drive XR’s mission to unify linear and digital advertising, enhancing ad resonance and profitability for clients worldwide.
- XR’s Unified Advertising Platform:
- XR’s platform powers creative content distribution to over 50,000 media destinations across 140 markets in 45 languages.
- The platform integrates linear and digital advertising to:
- Boost creative effectiveness.
- Optimize brand strategies.
- Minimize operational risks.
- Enhance global profitability.
- Leadership Perspectives:
- “Blair’s deep expertise in product strategy and customer value makes him a tremendous asset to XR,” said Jo Kinsella, Global President and COO of XR.
- “I’m honored to join XR and inspired by the opportunities to innovate for global brands and publishers,” stated Blair Robertson.
- Recent Innovations at XR:
- XR introduced the Representation Index (RX), a global standard for measuring inclusivity in advertising.
- Powered by XR’s creative intelligence (XRIQ), RX analyzes creative assets using AI-driven insights to promote equity, loyalty, and growth.
- Key Achievements of XR:
- Global distribution of creative content across diverse media destinations.
- Integration of AI and data intelligence to optimize advertising outcomes.
- Advancing inclusivity in the advertising ecosystem with innovative tools like RX.
Blair Robertson’s appointment as Chief Product Officer underscores XR’s commitment to innovation and leadership in the advertising ecosystem. With his extensive expertise and XR’s cutting-edge platform, the company is poised to transform the multi-billion-dollar creative marketplace, delivering measurable impact for brands and publishers globally
