Threekit, a leader in visual commerce, has announced the launch of its groundbreaking AI Visual Configurator, a powerful tool designed to transform how manufacturers and brands offer product customization. A-dec, a pioneer in dental operatory equipment, is the first company to go live with this innovative experience, marking a significant milestone in digital product design.
AI Visual Configurator: A Game-Changer for Product Customization
The AI Visual Configurator provides a revolutionary way to customize products. By harnessing the power of artificial intelligence, it allows customers to describe their ideal product using natural language. The AI then interprets these inputs and offers tailored product recommendations based on the manufacturer’s catalog, including variants, options, and specific rules.
This new tool is part of the broader Threekit AI Suite, which also includes AI Discovery and AI Guided Selling, creating a complete solution for brands and manufacturers that sell complex configurable products online.
A-Dec’s “Dream in 3D” Experience
A-dec, a leader in dental operatory equipment, has integrated the AI Visual Configurator into their Dream in 3D digital design experience. Rob Ayers, A-dec’s Manager of Digital Customer Experience, shared, “We had a robust configurator in place, but we needed a customer-facing tool to deliver faster, more dynamic, and visually engaging product experiences. The AI-powered Color Concierge provides great flexibility and a powerful way for users to interact with the experience. Our sales force and dealer network love it.”
Key Features of the AI Visual Configurator
- Natural Language Processing: Customers can input their needs conversationally, and the AI converts this into specific product recommendations.
- Confidence Messaging: Provides rationale for suggestions, increasing customer confidence by offering comparisons and alternatives.
- Multi-product Bundling: Recommends compatible product groups, enabling cross-selling opportunities.
The Future of Visual Commerce: AI-Powered Buyer Journeys
Threekit CEO Matt Gorniak explained, “With the addition of AI Visual Configurator to our Suite, Threekit is now the only visual commerce platform offering a buyer journey powered entirely by AI.” This marks a significant step forward for manufacturers and brands looking to simplify the product configuration and purchasing process for their customers.
Streamlined Experience and Increased Buyer Confidence
By using the AI Visual Configurator, businesses can reduce the number of customization clicks and the time spent configuring products by up to 60%. This not only enhances the customer experience but also accelerates the purchasing process, improving overall buyer confidence.
Threekit’s AI Visual Configurator is set to revolutionize product customization, offering manufacturers and brands a powerful tool to streamline the buyer’s journey. With AI driving product configuration, businesses can expect higher engagement, faster decision-making, and a better overall customer experience.