TapClicks, the leading provider of Smart Marketing solutions, has announced the launch of a new product, the TapClicks Media Planner. Developed in partnership with Compulse, this innovative solution is designed to streamline the media selling process through data-driven media planning, proposal generation, and integrated campaign fulfillment.
- Overview of TapClicks Media Planner
- Simplifies media selling with data-driven media planning and proposal generation.
- Integrates campaign fulfillment to save time and money in advertising operations.
- Helps agencies and media companies reduce media costs, accelerate the sales cycle, and engage more clients.
- Features and Benefits
- Automates client proposals, tracks their status, and executes digital media campaigns.
- Built-in proposal generator supports custom branding and is editable by the user.
- Utilizes AI to deliver dynamic, omnichannel client proposals in minutes.
- Fast-tracks campaign fulfillment with one-click activation for order execution.
- Allows marketers to add creative, contracts, and other elements in one place.
- AI and Machine Learning Integration
- Uses machine learning/AI to automate omnichannel ad proposals.
- AI enhances the proposal-generation process, enabling strategic business growth.
- Speeds up and improves the accuracy of proposal creation.
- Statements from Leadership
- Chel Heler, Executive GM at TapClicks, highlights the efficiency of AI in generating proposals and facilitating strategic planning.
- Jonathan Muzio, VP of Business Development at Compulse, emphasizes the revenue and profit margin benefits of automating sales and order workflows.
- Availability and Integration
- Media Planner will be available in May 2024 for agency and media campaigns.
- Aims to reduce turnaround times, eliminate errors, and increase revenue.
- Integrated with the TapClicks Smart Marketing platform, which unifies, quantifies, automates, and delivers results for digital marketing campaigns from setup to reporting and analysis.
The launch of TapClicks Media Planner marks a significant advancement in the realm of media selling and advertising operations. By leveraging AI and machine learning, TapClicks and Compulse have developed a tool that not only simplifies media planning and proposal generation but also enhances campaign fulfillment efficiency. As Media Planner becomes available in May 2024, agencies and media companies can look forward to improved operational efficiencies, reduced costs, and accelerated business growth.
