Taboola, a global leader in powering recommendations for the open web, has announced the launch of Taboola for Audience. This new AI-powered technology aims to help publishers drive significantly more traffic, a critical need given the current challenges in referral traffic from search and social media.
- Challenges in 2024:
- Publishers face changes to search engine and social media traffic.
- Uncertainty around the impact of Generative AI advancements on referral traffic.
- Impact of Taboola for Audience:
- Driven nearly 10% more traffic to select publisher sites.
- Becomes the largest referral source after social media and search.
- Key Features of Taboola for Audience:
- Exclusive Acquisition Channels:
- Android OEM relationships, news aggregators, personalized notifications, and more.
- Reader Experience Personalization:
- Combines editorial voice and AI across the entire site.
- Actionable Audience Insights:
- Real-time insights to inform content strategies and attract new audiences.
- Exclusive Acquisition Channels:
- Benefits for Publishers:
- Future-proofs audience development goals.
- Empowers publishers to attract and retain readers through advanced personalization and insights.
- Sources insights from nearly 600 million daily active users.
- Industry Insights:
- Adam Singolda, CEO at Taboola:
- Highlights the need for adaptive technologies due to changes by Big Tech and consumer behavior.
- Emphasizes the role of Taboola for Audience in helping publishers thrive.
- Mike Braun, Senior Managing VP, Chief Digital Officer at Gray Media:
- Notes the critical importance of personalized and relevant experiences.
- Commends Taboola’s ability to increase reader engagement.
- Christian Broughton, CEO of The Independent:
- Praises Taboola as a strategic partner in growing their audience.
- Values the actionable insights and collaborative partnership with Taboola.
- Adam Singolda, CEO at Taboola:
Taboola for Audience offers a powerful AI-driven solution for publishers to navigate the changing landscape of referral traffic from search and social media. By leveraging advanced personalization and actionable insights, Taboola helps publishers attract and retain readers, driving significant traffic increases. This innovative technology is set to be a crucial tool for publishers aiming to thrive in a new era of digital marketing and audience engagement.
