Taboola, a global leader in powering recommendations for the open web, has unveiled Abby, an industry-first Generative AI technology designed to empower advertisers in starting and managing campaigns effortlessly—regardless of their advertising expertise. With nearly 91% of advertisers currently using or considering Generative AI, Abby arrives at a pivotal moment to enhance campaign efficiency and effectiveness.
1. The Growing Demand for Generative AI in Advertising
- Industry Insights:
- Recent data shows a significant uptick in advertiser interest in Generative AI, driven by a desire to improve efficiency and boost sales.
- A striking 81% of advertisers believe that Generative AI can positively impact sales for their organizations.
2. Features of Abby: The AI Assistant
- Conversational Campaign Management:
- Abby simplifies the campaign creation process by offering a conversational interface for budgeting, targeting, creative development, optimization, and more.
- This technology is built on over a decade of insights from successful advertiser campaigns across Taboola.
- Speed and Efficiency:
- Campaigns launched with Abby are estimated to go live 75% faster compared to those set up manually, enabling quicker access to market opportunities.
- Intuitive Media Planning:
- Abby prompts users with straightforward questions to create tailored media plans aligned with specific marketing objectives—be it driving purchases, enhancing brand awareness, or generating leads.
- Advertisers can easily allocate budgets between desktop and mobile platforms.
3. Advanced Creative Capabilities
- Generative AI for Creative Production:
- Abby also offers advanced Generative AI features for creative tasks, allowing advertisers to modify images, edit backgrounds, and create compelling captions—all without requiring any image editing expertise.
- This functionality empowers advertisers to produce relevant and engaging creative content seamlessly.
4. Democratizing Advertising
- Accessibility for All:
- “Abby reinvents what’s possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns,” said Adam Singolda, CEO at Taboola.
- By allowing advertisers to interact with Abby using plain language, Taboola democratizes access to advertising, enabling anyone to craft effective campaigns.
With the introduction of Abby, Taboola is set to revolutionize the advertising landscape by simplifying campaign management and making it accessible to a wider range of advertisers. This innovative Generative AI technology not only enhances efficiency but also empowers businesses to optimize their marketing strategies effectively.
