Taboola, a global leader in content recommendation for the open web, has announced its integration with DV Authentic Marketplace from DoubleVerify. This move enhances Taboola’s advertising platform by incorporating advanced brand suitability measures, ensuring that ads are placed in safe and suitable environments.
- Integration of DV Authentic Marketplace
- Enhanced Brand Suitability: Advertisers benefit from DV Authentic Brand Suitability (ABS), going beyond traditional keyword blocklists.
- Custom Protection: Offers customized protection to avoid unsafe and unsuitable content before bidding.
- Custom Brand Safety Settings
- Seamless Import: Advertisers can import their brand safety settings into Taboola campaigns.
- Consistency Across Media: Ensures adherence to brand safety preferences across all media buys.
- Recent Achievements and Certifications
- Trustworthy Accountability Group (TAG) Recertification: Confirms Taboola’s adherence to top industry standards in brand safety.
- Global Best Practices: Highlights Taboola’s commitment to best-in-class brand safety practices.
- Statements from Leadership
- Steven Woolway’s Quote: Emphasizes the enhanced confidence and performance for brands due to the integration.
- Adam Singolda’s Quote: Reflects Taboola’s commitment to high standards and advertiser control.
- Impact on the Digital Advertising Landscape
- Robust Digital Environment: The integration contributes to a safer and more effective digital advertising ecosystem.
- Advertiser Confidence: Reinforces trust and confidence in ad placements on Taboola.
The adoption of DV Authentic Marketplace by Taboola marks a significant advancement in brand safety and suitability for digital advertising. This integration not only enhances the platform’s capabilities but also ensures that advertisers can confidently manage their brand’s presence across the open web.
