Syte, an AI-powered product recommendation engine, has partnered with global lifestyle brand Perry Ellis. This collaboration is designed to optimize the online shopping experience for Perry Ellis, providing personalized and relevant product suggestions that boost conversions, reduce out-of-stock scenarios, and maximize revenue per user.
- Syte’s AI-Powered Recommendation Engine
- Trained on billions of shopper interactions across millions of apparel product pages.
- Tailored for apparel eCommerce, considering specific attributes like size, fit, color, material, style, and more.
- Key Benefits for Perry Ellis
- Increased conversion rates by showing highly relevant products to shoppers.
- Reduction of out-of-stock issues, providing customers with alternative suggestions.
- Improved average order value and customer satisfaction.
- Enhanced revenue per user and engagement through personalized recommendations.
- A Seamless Integration with Perry Ellis’s eCommerce Platform
- Syte’s technology is seamlessly integrated across Perry Ellis’s eCommerce ecosystem.
- Product suggestions appear on key pages, such as product listing and description pages, for better customer engagement.
- Swift onboarding process to optimize performance and deliver enhanced shopping experiences.
- Impact on Metrics and Long-Term Sales Growth
- Key metrics, including conversion rate, bounce rate, and basket size, have shown measurable improvements.
- Helps Perry Ellis in driving long-term sales growth with personalized product recommendations that keep customers engaged and coming back for more.
This strategic partnership between Syte and Perry Ellis demonstrates the power of AI to revolutionize the apparel eCommerce shopping experience. By offering a more personalized, friction-free journey, Syte’s technology enhances customer satisfaction, drives higher sales, and positions Perry Ellis for continued success in the competitive online marketplace.
