Sensitive data exposure is a significant concern in the context of Generative AI (Gen AI), given the vast amounts and diverse types of data these tools consume. Insufficient controls over sensitive data and the resulting leaks can hinder the use of these innovative AI tools. To address this, Rubrik, Inc. is launching Rubrik DSPM in Rubrik Security Cloud (RSC), available in early 2025. This solution enables organizations to quickly identify and control data risks without the need for disruptive new data scans, accelerating AI adoption.
Key Features of Rubrik DSPM:
- Increased Data Visibility and Control: Rubrik DSPM empowers organizations to gain visibility and control over sensitive data across cloud, SaaS, and on-premises environments. By automatically identifying and classifying sensitive data, it enables organizations to implement the necessary security controls to reduce the risk of exposure.
- Accelerating Secure AI Adoption: One of the biggest challenges in AI adoption is ensuring the right data is used and protecting sensitive information from being leaked. Rubrik DSPM helps organizations overcome these challenges by enabling secure Gen AI use cases. It ensures excessive permissions are identified and remediated, reducing the risk of data exposure to unauthorized users.
- Proactive Data Classification: Rubrik DSPM also helps correct data classification issues, identifying and remediating missing or inaccurate sensitivity labels, which could otherwise lead to unauthorized access to critical data.
- Seamless Integration with Rubrik Security Cloud: Rubrik DSPM is integrated into the existing Rubrik environment, enabling users to activate DSPM capabilities without the need for a lengthy deployment process. This integration ensures that organizations can quickly reduce data risks across fragmented environments, enhancing both security and efficiency in AI adoption.
Key Benefits of Rubrik DSPM:
- Data Visibility & Security: Gain complete visibility and control over sensitive data, automatically identifying and classifying it across all environments and applying the necessary security measures to minimize exposure risks.
- Enable Gen AI Use Cases Safely: Securely enable Gen AI by identifying and correcting excessive permissions, reducing risks of sensitive data exposure to unauthorized users.
- Accurate Data Classification: Ensure correct data classification with automated identification of missing or inaccurate sensitivity labels, preventing unauthorized access to sensitive data.
- Rapid Time-to-Value: Benefit from the existing Rubrik Security Cloud infrastructure, reducing deployment time and eliminating the need for disconnected tools, disruptive scans, or additional security audits.
Executive Insights:
- Mike Tornincasa, Chief Business Officer at Rubrik, commented:
- “Gen AI unlocks innovation, but organizations face challenges in ensuring the right data is inputted and protecting it from leaks. Rubrik DSPM simplifies this process, helping accelerate AI adoption while securing data wherever it resides.”
Rubrik DSPM within Rubrik Security Cloud offers a simplified, efficient way for organizations to gain control and visibility over their sensitive data, enabling secure Gen AI adoption. By reducing the complexity of managing data risks, Rubrik DSPM enhances AI implementation while ensuring data security in fragmented environments.