Relo Metrics, formerly known as GumGum Sports, has introduced a pioneering in-venue analysis solution that transforms how sports properties and their partners measure sponsorship assets. This innovative solution offers a comprehensive and integrated approach to understanding sponsorship exposure within stadiums and arenas.
1. Overview of the In-Venue Analysis Solution
- Holistic Measurement: Provides detailed insights into field-level signage, rotational LEDs, and scoreboards visible to fans but often overlooked in broadcasts.
- Real-Time Data: Monitors and analyzes sponsorship exposure throughout the venue, capturing data not always available through traditional broadcast or streaming methods.
2. Benefits for Sports Properties
- Comprehensive Exposure Tracking: Measures both the quality and quantity of in-venue sponsorship visibility, offering a complete view of asset performance.
- Fan Perspectives: Incorporates feedback from attendees to enhance the accuracy of interaction and engagement metrics.
- Media Value Center Integration: Displays exposure metrics alongside other industry-standard metrics for easy access and comparison.
3. Enhanced Sponsorship Insights
- Consistency Across Channels: Enables users to compare in-venue data with broadcast, social, and streaming metrics for a unified understanding of sponsorship impact.
- Data-Driven Decision Making: Shifts from assumption-based methods to data-driven insights, helping clients assess the true value of their sponsorship investments.
4. Statements from Leadership
- Jay Prasad, CEO of Relo Metrics: Highlighted the solution’s role in capturing the complete value of in-venue assets and its commitment to innovative, data-driven approaches for the sponsorship industry.
Relo Metrics’ new in-venue analysis solution represents a significant advancement in sports sponsorship analytics. By providing detailed, real-time data on sponsorship exposure within venues, the solution equips sports properties with the tools needed to make informed decisions and optimize their sponsorship strategies.
