Pendo, a leader in product experience platforms, has announced the acquisition of Zelta AI, a startup specializing in automating customer feedback collection and generating actionable insights through AI. This acquisition aligns with Pendo’s ongoing commitment to AI innovation, highlighted by the recent launch of Pendo Listen and nearly a dozen AI-powered features over the past year.
- Overview of the Acquisition
- Zelta AI’s Capabilities: Automates customer feedback collection and uses AI to uncover actionable insights.
- Integration with Pendo: Zelta AI will become part of Pendo Listen, enhancing the platform’s ability to analyze feedback from over 150 sources.
- Enhanced Product Features
- AI-Powered Insights: Combines data from user feedback and behavioral analytics to offer a comprehensive view of customer needs.
- Pendo Listen: Accelerates product discovery and helps teams build and launch successful products faster.
- Impact on Pendo’s Platform
- AI Features Launched: Includes AI guide creation, journey insights, NPS insights, and suggested replays.
- Guide Creation: 20% of recent users leverage AI for content creation and localization.
- Journey Insights: AI helps identify user friction points and recommends actions.
- NPS Insights: AI synthesizes themes from feedback, saving analysis time.
- Suggested Replays: AI selects relevant session replays for user behavior analysis.
- Listen: 60% of Listen users utilize AI to enhance their feedback process.
- AI Features Launched: Includes AI guide creation, journey insights, NPS insights, and suggested replays.
- Statements from Leadership
- Todd Olson, CEO of Pendo: Highlights the transformative impact of AI on product development and the value added by Zelta AI.
- Pierce Healy, CEO of Zelta AI: Expresses excitement about the integration and the opportunity to build innovative products with Pendo.
- Future Plans
- AI Center of Excellence: Zelta AI’s team, including co-founders Conor McGuiness and Mick Cunningham, will join Pendo to establish an AI center in New York City.
- Continued Innovation: Focus on leveraging AI to drive productivity and deliver more value to customers.
The acquisition of Zelta AI by Pendo represents a significant step in enhancing the platform’s AI capabilities and product insights. By integrating Zelta AI’s technology, Pendo aims to offer more in-depth analysis of customer feedback and continue its trajectory of innovation, helping product teams make more informed decisions and deliver products that meet customer needs.
