Optimove, a leader in CRM marketing solutions for iGaming and sports betting, has announced groundbreaking partnerships with gamification leaders Captain Up and Gamanza Engage. This collaboration introduces a pioneering AI-orchestrated gamification solution, setting a new standard for player engagement and retention in the industry.
AI-Orchestrated Gamification: A New Era for iGaming and Sports Betting
- Partnership Highlights: The integration of Optimove’s AI-driven marketing with Captain Up’s gamification platform and Gamanza Engage’s loyalty features delivers an unprecedented gamification experience.
- Optimove’s AI Innovations: Since embedding AI in 2012 and launching OptiBot in 2016, Optimove has continued to innovate with its latest tool, OptiGenie, enhancing marketing workflows from insight to orchestration.
Benefits of the New Gamification Solution
- Integrated Gamification: Real-time synchronization of gamification events with Optimove’s platform enables precise segmentation and event triggering. This results in more personalized interactions through attributes like level-ups and mission completions.
- Real-time Orchestration: Gamification campaigns are seamlessly executed alongside other CRM marketing efforts. Optimove’s algorithms use data elements such as XP points and tokens to deliver relevant messages and offers.
- Holistic Campaign Measurement: Advanced measurement and multi-touch attribution tools assess the impact of gamification on key performance indicators (KPIs).
- AI Optimization: OptiBot aids in optimizing gamified campaigns, continuously improving effectiveness and strategy.
Statements from Industry Leaders
- Pini Yakuel, CEO of Optimove: Emphasized the significance of AI-orchestrated gamification in enhancing player engagement and loyalty.
- Uri Admon, CEO of Captain Up: Highlighted the synergy between Captain Up’s gamification solutions and Optimove’s marketing automation, noting recent industry awards and the enhanced customer engagement it offers.
- Robert Civill, Chief Commercial Officer of Gamanza Group: Expressed enthusiasm about the partnership, noting the added value and advanced personalization provided by the integration of Gamanza Engage’s gamification suite with Optimove’s CRM.
The collaboration between Optimove, Captain Up, and Gamanza represents a major advancement in gamification for iGaming and sports betting operators. This integration promises to elevate player engagement and retention through sophisticated AI-driven solutions, setting a new benchmark in the industry.
